Last Sunday, 35,000 bikers who descended on Rome to celebrate Harley-Davidson’s 110th anniversary were blessed by Pope Francis during the Mass on St. Peter’s Square. 800 lucky winners who were allowed to park their bikes on the road leading to St. Peter’s Square.
“I greet the many participants of the Harley-Davidson motorcycle rally, and also those of the State Police Motorbike club” said the Pope during his weekly Angelus blessing. The day before, David Uhl presented to him “Chance Encounter”, his new official Harley-Davidson commemorative painting,
The Rome event proves again and again that Harley is a formidable marketing machine, as much as it is a great motorcycle maker