Metzeler To Premiere New Tires At The Metzeler Legendary Knight Event In Italy

StevenTyler1The world premiere of the new SPORTEC™ M7 RR supersport tires and of the custom touring ME 888 MARATHON™ Ultra in a Whitewall version and new 23 inch front size will take place at the Metzeler Legendary Knight, a free open bar event that will also feature two special guest stars to launch the new products, both of whom are avid users and admirers of tires from the brand with the blue elephant: Steven Tyler, frontman Aerosmith and spokesperson of Dirico Motorcycles and British racer Guy Martin.

,Steven Tyler is well known as the singer and front man from the Aerosmith rock band, as well as being an ardent fan of custom motorcycles. Along with Mark Dirico and Stephen Talarico, he founded Dirico Motorcycles USA in 2007, which specializes in creating custom motorcycles. Dirico has always exclusively used METZELER tires as “boots” for their motorcycle creations, including the new ME 888 MARATHON™ Ultra.

Guy Martin, a British icon of road races such as the legendary Isle of Man Tourist Trophy, perfectly represents the best technology and features of the new GuyMartinsupersport tire from Metzeler. The SPORTEC™ M7 RR, has been developed utilizing Metzeler’s specialist experience in roadracing competitions where, together with Guy Martin, they triumphed this year in the Southern 100 and Ulster Grand Prix, in addition to countless podium finishes and successes with other supported riders during the Tourist Trophy and the North West 200.

The event, organized in collaboration with Dirico Motorcycles USA and with Rolling Stone Italy magazine, will take place on Tuesday November 5th from 9pm at Fonderia Napoleonica in the Motoquartiere – G. G. Thaon Di Revel, 21 Street. All motorcyclists and fans of the German brand of tires will have the opportunity to gather together and celebrate the preview of the new tires in a special evening of fun and music by Bud Spencer Blues Explosion. The new tires will be available beginning of 2014. This event also marks the final celebration for Metzeler in recognition of the brand’s 150th anniversary. For more information on Metzeler and its line of motorcycle tires, please visit Metzeler Moto.

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11 Responses to “Metzeler To Premiere New Tires At The Metzeler Legendary Knight Event In Italy”


  1. 1 Greeko Oct 25th, 2013 at 11:54 am

    No negative comment (yet) about Steven Tyler being a biker?

  2. 2 Shifter Oct 25th, 2013 at 11:55 am

    I ride Metzeler and love them.

  3. 3 Kroeter Oct 25th, 2013 at 2:15 pm

    Whether he’s a biker or not, he’s so rich and famous he could call himself the Premier of Russia and it wouldn’t make any difference. Rock on!

  4. 4 Kirk Perry Oct 25th, 2013 at 2:40 pm

    That’s the crazed “look” that’s sweeping through sports.

    Guy Martin, a British icon of road races such as the legendary Isle of Man Tourist Trophy, perfectly represents the best technology and features of the new GuyMartinsupersport tire from Metzeler.

  5. 5 Terence Tory Oct 25th, 2013 at 3:55 pm

    Why on Earth does a great tire company need freaky dudes to parade around in order to sell them?

  6. 6 Mark Shubin Oct 26th, 2013 at 9:20 am

    Steven Tyler promoting Metzler 888 Marathon Tyres? Guy Martin kicks ass as does anyone who rides the Isle of Man TT. Hats of to them! All of those racers have gasoline running thru their veins! I love Metzlers and recommend them highly and am about to go ride on a set right now. But now I have the nagging question in the back of my head, “has Steven Tyler ever worn out a set of tires?”

  7. 7 Jonathan Oct 26th, 2013 at 4:31 pm

    Metzeler are awesome, I can’t wait to see the tires at the store!

    Steven Tyler is just trying to make lil money lol.

  8. 8 BC in SoCal Oct 28th, 2013 at 11:19 am

    Metzlers are great, but Avon has way hotter girls posed in their ads, why does Metzler have this old broad In theirs?

  9. 9 ned Oct 28th, 2013 at 2:32 pm

    its a dam shame …. after selling metzlers for over 10 years ,
    i constantly reported to to metzler australia that we were having
    delamination issues with 21″ me 880 front tyres
    it was a bitch fight to get a warranty out of them !

    i hope they think of thier dealers feedback somewhat more importantly with the 888

  10. 10 DRAGON Oct 29th, 2013 at 8:55 am

    I’M LIKE NED I HAD ALOT OF TROUBLE OUT OF THEIR FRONT TIRES AND COULDNOT GET ANY HELP

  11. 11 Keith Feb 17th, 2014 at 7:10 pm

    Lol really? These are pretty sweet tires, but I don’t think ol’ Steve is the best model. He looks a bit rough!

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