The world premiere of the new SPORTEC™ M7 RR supersport tires and of the custom touring ME 888 MARATHON™ Ultra in a Whitewall version and new 23 inch front size will take place at the Metzeler Legendary Knight, a free open bar event that will also feature two special guest stars to launch the new products, both of whom are avid users and admirers of tires from the brand with the blue elephant: Steven Tyler, frontman Aerosmith and spokesperson of Dirico Motorcycles and British racer Guy Martin.
,Steven Tyler is well known as the singer and front man from the Aerosmith rock band, as well as being an ardent fan of custom motorcycles. Along with Mark Dirico and Stephen Talarico, he founded Dirico Motorcycles USA in 2007, which specializes in creating custom motorcycles. Dirico has always exclusively used METZELER tires as “boots” for their motorcycle creations, including the new ME 888 MARATHON™ Ultra.
Guy Martin, a British icon of road races such as the legendary Isle of Man Tourist Trophy, perfectly represents the best technology and features of the new supersport tire from Metzeler. The SPORTEC™ M7 RR, has been developed utilizing Metzeler’s specialist experience in roadracing competitions where, together with Guy Martin, they triumphed this year in the Southern 100 and Ulster Grand Prix, in addition to countless podium finishes and successes with other supported riders during the Tourist Trophy and the North West 200.
The event, organized in collaboration with Dirico Motorcycles USA and with Rolling Stone Italy magazine, will take place on Tuesday November 5th from 9pm at Fonderia Napoleonica in the Motoquartiere – G. G. Thaon Di Revel, 21 Street. All motorcyclists and fans of the German brand of tires will have the opportunity to gather together and celebrate the preview of the new tires in a special evening of fun and music by Bud Spencer Blues Explosion. The new tires will be available beginning of 2014. This event also marks the final celebration for Metzeler in recognition of the brand’s 150th anniversary. For more information on Metzeler and its line of motorcycle tires, please visit Metzeler Moto.