Breaking News. Intrust Bank Files For foreclosure On Remaining Big Dog Motorcycles Property And Sheldon Coleman Jr. Personally.

bdm1bdm2Intrust Bank started foreclosure proceedings on Sheldon Coleman Jr, personally and several of his corporate entities including the buildings where Big Dog Motorcycles was housed until its closure in 2011 and the building where BDM Performance Products, the company founded after the demise of Big Dog Motorcycles, was doing e-commerce of custom parts and gear for Big Dog and Harley motorcycles. In the suit, Intrust Bank is seeking to recover a total of $20 million on 6 different loans. Named defendants are: Sheldon Coleman, individually, the Sheldon Coleman Living Trust, Waterview Holdings, Waterview Realty, CD Investment Partnership, Big Dog Motorcycles, Motorcycle Enterprises, BDM SC and Wichita Motorcycles.

According to the suit, Coleman signed four different notes in 2011 for a total of $4.7 million. In the loan agreements, he pledged as collateral almost all of the Big Dog site and the company’s equipment and inventory. Coleman had also signed a $16 million note in 2009, of which he owed $14 million as of October 2013, and a 2012 note for $1.2 million, according to the court documents. Those loans are secured by the Big Dog property, as well as a stream of monthly distributions from his investment company, and his life insurance policies. These notes are in default because the Big Dog property is the subject of foreclosure, the lawsuit claims.

After the demise of Big Dog Motorcycles in 2011, Sheldon Coleman started BDM Motorcycle Products, an e-commerce originally founded to supply parts and accessories to the estimated 25,000 Big Dog owners, then trying to expand in offering general PG&A for the on- and off-road markets.

23 Responses to “Breaking News. Intrust Bank Files For foreclosure On Remaining Big Dog Motorcycles Property And Sheldon Coleman Jr. Personally.”

  1. 1 takehikes Oct 31st, 2013 at 8:58 am

    Personally I am most stunned that they actually built and someone bought 25k of those pigs. IF that’s true nice job riding the wave of stupid big tired dog’s! Bad job on timing of getting out though.

  2. 2 Brett Wagner Oct 31st, 2013 at 9:01 am

    Or how to lose the fortune left by his parents (Coleman outdoor equipment, AC & heating systems)

  3. 3 Jeffrey Oct 31st, 2013 at 9:03 am

    With Big Dog Motorcycles he didn’t learn his lesson. BDM Performance Products distributing parts had no chance to big a big success. So why to borrow and borrow and borrow again more money?

  4. 4 Shifter Oct 31st, 2013 at 9:07 am

    What will happen to BDM Performance Products? Ceasing operation?

  5. 5 burnout Oct 31st, 2013 at 9:10 am

    This is bad for ALL BDM owners. Proprietary parts my ass……………………………. peace

  6. 6 doc Oct 31st, 2013 at 9:52 am

    Bought a HD trike last winter. To heck with my worthless BD bikes. “Life goes on, long after the experience of living is gone.”

  7. 7 john Oct 31st, 2013 at 1:49 pm

    thank god I have a 2003 chopper. Most HD parts swap out easily!

  8. 8 Where's the Beef? Oct 31st, 2013 at 3:49 pm

    If only he had charged $800 more for the bikes, he would have broken even.

    Jeff- There’s no chance he thought BDM Parts would help him recover this. My guess- He was buying time to try a come back. But the economy (despite what is being promoted) has never recovered. Custom bike buyers, in the volume there was between 2003 – 2008, have disappeared. Moved on or back to customize stock bikes. Too bad things changed quicker than these volume custom builders were able to adapt.

    For those who find it necessary to “dog” Mr. Coleman and others on this site who have had misfortune, what have you done? Rarely have I ever seen your necks stuck out as far as Coleman’s or Edmundson/Rucker were willing to follow their dream. This is possibly a $20,000,000 lesson for Coleman.

  9. 9 A 1 MIKE Oct 31st, 2013 at 4:07 pm


  10. 10 Sad of SC Oct 31st, 2013 at 4:18 pm

    I’ve worked at many different jobs, but BDM was my favorite one.
    This is nothing but sad to me. And If the shoes were switched, i would have continued to TRY to make a go of it (too).
    Thank you SC!


  11. 11 Hungouver Nov 1st, 2013 at 6:08 am

    What involvement does he have with the ,new, Kansas Motorcycle ?

  12. 12 Tim Nov 1st, 2013 at 7:14 am

    I seen the comments and I have one Question to all the industry pros and business pros who commented. You answer, while I do not need it, will tell what type of a person you are. I think I can tell what type Mr.Coleman is. When you borrow money from a Bank, Company, Trust or even another person don’t you do it with the intent of paying it all back plus reasonable interest no matter what it takes?
    Just saying…….

  13. 13 smithncustom Nov 1st, 2013 at 10:24 am

    good fucking riddence

  14. 14 Watty Nov 1st, 2013 at 10:27 am

    I have a 2006 mastiff along with 3 Harley’s 77 iron head,2007 road glide,1967 flh dresser .I will never sell the mastiff it will go to one of my boys.I still believe the mastiff is the best bike I have ever owned ! Thank you -Sheldon for making the finest motorcycle with All American parts ,made by Americans,with a price point much better than the so called one off bikes for 50 to 75 grand that we’re not made as well.My compliments to you ,I wish only the best for you.Thank you.

  15. 15 1550tc Nov 1st, 2013 at 6:19 pm

    Business 101
    How do you start a small company?

    Give your kid a big one !! or this case let your kid build a big!!

    ” the Sheldon Coleman Living Trust”, and WTF dint his parents leave him some
    rental properties he could life once he blows all his down, inheritance ectect?

    where is ole Nick M in all this?? hawking his Rolexs lol

    Sheldon buddy, its much cheaper to buy custom bikes than trying to build them so you can get them for FREE!!!

  16. 16 Bigalyts Nov 2nd, 2013 at 10:06 pm

    Sheldon, I have rode your Bikes many times and I agree, they were a lot better and smoother and without problems compared to the “Custom” Motorcycle Factory’s and Builders. You Built a nice bike for $23K. I wish you the Best and hopefully the “Lunsman” in you, has left a Clean Exit Path for you and your Family. Many of the Jerkoffs that are talking Shit, don’t understand what you have learned. I like the old Employees that have always said good things and were greatful to have worked for Big Dog. I would like to have one of your leftover Bikes that the Bank has.

  17. 17 doc Nov 3rd, 2013 at 8:39 am

    P.S. My three Big Dogs are beautiful, powerful, smooth, and never left me stranded. I’ll just keep them and wait fo the American Pickers.

  18. 18 Big Mike Nov 3rd, 2013 at 7:25 pm

    I have an 04 Pitbull and absolutely love it. As was stated here already, the bike is built with all premium components made here in the USA.

    Daytec frame, performance machine controls, mirrors, wheels, & brakes, S&S super sidewinder motor, baker 6 speed tranny, etc.

    When I compare the Big Dogs with other customs, I always feel lucky that I bought a Big Dog.

    I feel sad for Sheldon and what he is now going through. I believe if the market stayed strong he would still be in business

    I can only dream about what awesome bikes he would have built that we will never see made.

  19. 19 David Nov 3rd, 2013 at 9:44 pm

    Oh No!! Do you think they will be coming back after my coleman camp stove???

    SSDD; David

  20. 20 Pat H Nov 4th, 2013 at 11:38 am

    Obviously Coleman didn’t put a lot of thought into the big picture. Being a trust baby doesn’t always equate to having business sense

  21. 21 Northeast Beast Nov 4th, 2013 at 10:26 pm

    What comes around, Goes around!!! I really appreciate what Coleman did in the industry. However, I guess he got what was coming to him. He made a lot of enemies and caused a lot of people heavy hardship. Now he will get a taste of what it’s like.

    R.I.P. Big Dog Motorcycles. It was a Hellava Run.

  22. 22 Rod Nov 5th, 2013 at 12:15 pm

    I feel bad. Sheldon LOVED bikes, specifically customs. Who reading this can fault a guy with a bike addiction.

    He did a good job managing the place, there were market factors beyond his control that doomed him. Then he made some emotional decisions. Well, been there and done that too, I have a ex wife. She cost me a lot of my money, on a percentage of net worth, probably about the same.

    Perfect, heck no, nothing ever is. It was a good ride, hope he keeps his custom Big Dog and rides into the next phase of his life happy. There will be someone who can keep these things running. Always is.


  23. 23 Five Five Nov 6th, 2013 at 4:43 pm

    I thump my chest as a proud Big Dog owner … there quality machines well engineered and my chopper is a daily rider

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Cyril Huze