In January 1994, Bruce Rossmeyer, a business and marketing mogul, opened the doors of Daytona Harley-Davidson on Beach Street and unknowingly set out to become a pioneer and legend in the motorcycle industry. Over the next 15 years, he became one of the nation’s largest Harley dealers, with 13 dealerships in Florida, Colorado, Massachusetts, Mississippi, and Tennessee. Always a visionary, in October 2005, he opened the 109,000-square-foot, state-of-the-art dealership at Destination Daytona, a development on 150 acres complete with a 5,000 capacity entertainment pavilion, restaurants, bars, hotel, private condominiums, retail shops, a mechanics institute and more, all situated around the anchor dealership. “No idea was too small for our dad. His visions were extraordinary and always became everyone’s reality,” shared daughter, Shelly Rossmeyer-Pepe.
Today at Daytona Harley-Davidson, Shelly is the General Manager, her sister Mandy handles Marketing and Events, brother Will runs operations, Shelly’s husband Dean Pepe is the company attorney and business manager, sisters Wendy and Randy both live in other cities but remain involved in the business, mother Sandy is there almost daily and most of Bruce and Sandy’s grandchildren work the rallies and special events.
Sandy Rossmeyer said, “This 20th anniversary is a tremendous triumph. We set the bar by what we believe Bruce would want and would do. We sold the out-of-the-area dealerships so we could “bring it home” and work together. I am immensely proud of our family and wonderful employees who strive every day to do their best and relentlessly work to deliver incredible service to our customers. It gives me great joy as I know Bruce is proud.”
Mandy Rossmeyer added, “Twenty years ago, when our parents opened the doors on Beach Street, Daytona Bike Week was basically situated across the bridge on Main Street but dad changed that and Beach Street become a cornerstone. Since we opened the doors in Ormond Beach, we walk outside and every major company in the business is here; some of them from those very first years, in fact. We appreciate the loyalty and support and thank everyone for helping us reach this milestone. Stay tuned because there is lots more to come!”
The 20th Anniversary will be celebrated with special events and activities during Daytona Bike Week, Biketoberfest and the entire year. The Rossmeyer dealerships are winners of the Harley-Davidson Gold, Silver and Bronze Bar & Shield Awards. The dealership is situated at Destination Daytona located just off of I95 Exit 273 in Ormond Beach, FL.