Bruce Rossmeyer’s Daytona Harley-Davidson Celebrates 20-Year Anniversary During 2014 Daytona Bike Week

bruce-rossmeyer-harley-davidsonBruce Rossmeyer’s Daytona Harley-Davidson, one of the nation’s top Harley-Davidson dealerships, will celebrate the 20th anniversary of its founding by the late Bruce Rossmeyer.

Rossmeyer1In January 1994, Bruce Rossmeyer, a business and marketing mogul, opened the doors of Daytona Harley-Davidson on Beach Street and unknowingly set out to become a pioneer and legend in the motorcycle industry. Over the next 15 years, he became one of the nation’s largest Harley dealers, with 13 dealerships in Florida, Colorado, Massachusetts, Mississippi, and Tennessee. Always a visionary, in October 2005, he opened the 109,000-square-foot, state-of-the-art dealership at Destination Daytona, a development on 150 acres complete with a 5,000 capacity entertainment pavilion, restaurants, bars, hotel, private condominiums, retail shops, a mechanics institute and more, all situated around the anchor dealership. “No idea was too small for our dad.  His visions were extraordinary and always became everyone’s reality,” shared daughter, Shelly Rossmeyer-Pepe.

Today at Daytona Harley-Davidson, Shelly is the General Manager, her sister Mandy handles Marketing and Events, brother Will runs operations, Shelly’s husband Dean Pepe is the company attorney and business manager, sisters Wendy and Randy both live in other cities but remain involved in the business, mother Sandy is there almost daily and most of Bruce and Sandy’s grandchildren work the rallies and special events.

Sandy Rossmeyer said, “This 20th anniversary is a tremendous triumph.  We set the bar by what we believe Bruce would want and would do.  We sold the out-of-the-area dealerships so we could “bring it home” and work together.  I am immensely proud of our family and wonderful employees who strive every day to do their best and relentlessly work to deliver incredible service to our customers.  It gives me great joy as I know Bruce is proud.”

Mandy Rossmeyer added, “Twenty years ago, when our parents opened the doors on Beach Street, Daytona Bike Week was basically situated across the bridge on Main Street but dad changed that and Beach Street become a cornerstone.  Since we opened the doors in Ormond Beach, we walk outside and every major company in the business is here; some of them from those very first years, in fact.  We appreciate the loyalty and support and thank everyone for helping us reach this milestone.  Stay tuned because there is lots more to come!”

The 20th Anniversary will be celebrated with special events and activities during Daytona Bike Week, Biketoberfest and the entire year. The Rossmeyer dealerships are winners of the Harley-Davidson Gold, Silver and Bronze Bar & Shield Awards.  The dealership is situated at Destination Daytona located just off of I95 Exit 273 in Ormond Beach, FL.

Zipper's

7 Responses to “Bruce Rossmeyer’s Daytona Harley-Davidson Celebrates 20-Year Anniversary During 2014 Daytona Bike Week”


  1. 1 Rodent Mar 6th, 2014 at 10:24 am

    Does celebrate like its 1994 means they are putting all their prices back to 1994 level?

  2. 2 Sheriff Mar 6th, 2014 at 12:49 pm

    Robisons just saying

  3. 3 HD Rider Mar 6th, 2014 at 1:03 pm

    Too bad Bruce go killed a few years ago riding to/from Sturgis.

  4. 4 BCinSoCal Mar 6th, 2014 at 10:35 pm

    Big Bruce was the best, fun to be around, and great to know!

  5. 5 Zipper Mar 11th, 2014 at 7:32 am

    If you want a T shirt this is the best. ..Z

  6. 6 Hark Mar 13th, 2014 at 3:33 pm

    OK…so I go to Bruce Rossmeyer’s during bike week this year…to park your Harley they want 5 bucks…now if you can get 100,000 bikes to park during bikeweek that becomes one whale of a pile of money…I just don’t get it…no other dealer in the USA does this that I know of. Correct me if I am wrong.

  7. 7 big sister shirts Jun 19th, 2014 at 11:27 am

    Fastidious response in return of this query with genuine arguments and explaining everything on the
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