Custom Chrome announced the promotion of Louis Casarez to President & Chief Executive Officer. Louis has spent the past 15 years as a dedicated employee here at Custom Chrome as well as our parent company DIC in Korea. Louis returned to Custom Chrome as Director of Operations after a 12 year deployment in Korea one year ago.
While in Korea Louis was a Design Engineer for the Motorcycle Division. Louis was heavily involved in the RevTech Engine and 6-speed transmission development. Also while at DIC Louis was involved with projects for GM, Clark forklifts and Dana. During the past year as Director of Operations Louis has worked diligently to streamline our company’s focus and goals.
Louis is a Motorcycle enthusiast first and has worked in many facets of our industry. After graduating top of his class from MMI in 1990 Louis went on to first work for a local Motorcycle shop in the Monterey Peninsula. Louis spent his next 4 years as a designer at CORBIN Saddles. Louis then joined Custom Chrome in 1999 as a member of Custom Chrome Research and Development department. (the new address of CCI is 18434 Technology Drive, Morgan Hill, CA 95037. Tel: 408.825.5078)