Tire sales are a good gauge of the overall industry, because it shows how many people are riding their bikes and for how many miles. The explanation is of course the post 2008 Great Recession years with a huge drop off in motorcycle sales. Since then, new motorcycle sales have improved but it was expected that it would take a few years for motorcycle tire sales to pick up again. .
The Motorcycle Industry Council (MIC) said that he average annual miles ridden per motorcycle user for year 2012 (last year it was tabulated) was 3,028, up 4.3% from the 2,903 average for 2009. Fewer bikes out there, but the number of miles being put on motorcycles is increasing.