Sturgis Motorcycle Rally Inc. Files Lawsuit Against Renegade Classics and Kent Mortimer

SMRI-1Sturgis Motorcycle Rally, Inc. (SMRI) announced the filing of a federal trademark infringement lawsuit in Georgia against Kent Mortimer, Renegade Classics and the owners of a Buford, Georgia Renegade Classics retail store to protect the Sturgis® Motorcycle Rally™ trademarks. SMRi and its volunteer board are the non-profit stewards of the trademarks pertaining to the Sturgis® Motorcycle Rally™.

The complaint filed in federal court details Mortimer’s and Renegade Classics’ infringing use of the term “Sturgis Rally Week” on apparel products, which infringes on SMRi’s rights in the Sturgis Bike Week®, Sturgis Motorcycle Rally™ and Sturgis® trademarks.  By using “Sturgis Rally Week” without the license or permission of SMRi or its licensees, Mortimer, Renegade Classics and the Buford, Georgia storeowners confuse customers about the source of the products and deprive the City and the citizens of Sturgis of royalties due from officially licensed merchandise.

“SMRi was established to spur economic development in the Black Hills region and to bring money back to the community through charitable contributions derived from sales of official licensed merchandise. When Renegade Classics and its agents use the Sturgis Motorcycle Rally trademarks without having a license, less money will go back to the community and we can’t stand for that,” said SMRi Board Member and City of Sturgis Councilman David Hersrud.

SMRi will continue its fight against entities that infringe on the Sturgis trademarks to help protect and preserve the Sturgis brands so the community can continue to thrive and enjoy a tangible return from the world’s largest motorcycling event.  The organization also continues to press its lawsuit in federal court in South Dakota against Rushmore Photo and Gift and its proprietors, and against Wal-Mart Stores, for their unlawful and unlicensed use of the terms “Officially Licensed Sturgis” and “Sturgis Motor Classic” on souvenirs they sell.

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8 Responses to “Sturgis Motorcycle Rally Inc. Files Lawsuit Against Renegade Classics and Kent Mortimer”


  1. 1 highrpm Aug 7th, 2014 at 8:15 am

    here we go again.

  2. 2 TJ Martin Aug 7th, 2014 at 12:36 pm

    ….. right down the ole Litigation Rabbit Hole

  3. 3 Gene Autry Aug 7th, 2014 at 2:51 pm

    To bad SMRI is the crookedest organization in Sturgis. Where is the money going? Why isn’t Black Hills Harley paying any fees? Oh, that’s right, they’re on the board of SMRI and they exempted themselves.

  4. 4 lugnut Aug 7th, 2014 at 4:28 pm

    It should get good when these guys go up against Wal-Mart. Just imagine the legal firepower Wal-Mart can bring to the battle. Before its over, these folks at SMRI will be modeling t-shirts for the Wal-Mart sales circular.

  5. 5 Rodent Aug 7th, 2014 at 6:05 pm

    If you don’t like the policy just don’t buy their tshirts!

  6. 6 Doug Aug 7th, 2014 at 9:27 pm

    Funny they sure don’t give much back to the city. That’s why they don’t post it in the paper. If it was a significant amount they would post and brag about it. Like rodent said just shop else where.

  7. 7 richard Aug 11th, 2014 at 2:02 pm

    Just got back from Sturgis….Too expensive (gouging), too crowded, TOO EVERYTHING! I’ve been there 30+ times. This is likely my last. I think I’ll just go out and ride the hills next year before or after bike week.

  8. 8 Blackmax Aug 11th, 2014 at 6:06 pm

    SMRI needs to give it a rest !!!!
    In a place that means FREEDOM to Bikers/Motorcyclists everywhere
    They sure know how to put a downer on a good time

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