Chris Wall will be responsible for developing and executing a long-term cohesive international strategic marketing plan that encompasses all VP divisions, including Race Fuel, Consumer Products, Retail Branding and Specialty Chemicals.
“Given the growth of the company in size and complexity, there’s a need for a senior-level leader to energize our strategic marketing plan over the long term,” said Cerwick. “With his extensive industry experience and wide-ranging network of contacts, we’re confident in Chris’ ability to lead VP’s marketing team to new levels of creativity and market strategy.”
Wall arrives at VP Racing Fuels from Pirelli Tires where he headed the marketing department for the motorcycle division for over a decade. Prior to Pirelli, Wall held key positions in advertising and public relations at Porsche Cars North America and Yamaha Motor Corporation.
“VP Racing Fuels is a brand I have known and respected for over 25 years, “said Wall. “It is a privilege to come on board during this period of rapid growth for the company. With all of our different product lines and brand initiatives, VP Racing Fuels is quickly going from an iconic racing brand to a household name.
VP Racing Fuels is best known as the World Leader in Race Fuel Technology, fueling champions in virtually every form of motorsports on land, sea and air since 1975. VP is the Official Racing Fuel of, Tudor United SportsCar Championship, World of Outlaws Sprint Cars, TORC-The Off Road Championship and NHRA Championship Drag Racing, among more than 60 VP-sponsored racing organizations.