Indian Motorcycle www.indianmotorcycle.com, America’s first motorcycle company, today announced its new “Switch Your Gear” t-shirt trade-in offer. From February 15 – March 31, riders are encouraged to visit their nearest Indian Motorcycle dealer and donate a new or gently used t-shirt from a competing motorcycle brand. In exchange, the t-shirt donor will receive a brand new t-shirt from Indian Motorcycle. Indian Motorcycle dealers will donate unwanted shirts to a local charity of their choice. This program is available free of charge to riders across the U.S. and Canada as Indian Motorcycle’s way of welcoming riders to the Indian Motorcycle family, and helping them gear up for spring with fresh, new apparel.
In addition, Indian Motorcycle dealers are hosting the “Ride the American Original” event through February 28. Riders who currently own Harley-Davidson(R) motorcycles will receive a $1,000 bonus off the sale of a 2015 Indian Chief Classic, Vintage, Chieftain or Roadmaster with proof of Harley-Davidson ownership.
The “Switch Your Gear” trade-in program is a limited time offer through March 31. Visit any Indian Motorcycle dealer to experience the entire line of Indian Motorcycle models and to take advantage of this offer. To find a dealer near you please visit Indian Motorcycle Dealer Locator.
“As American v-twin riders increasingly come to understand and appreciate the performance, style and unmatched quality of our exceptional new Indian Motorcycle models, our dealers are experiencing a remarkable influx of riders eager to convert from older, established motorcycle brands and join the Indian Motorcycle family,” said Scott Meek, marketing director for Indian Motorcycle. “With the new riding season at our doorstep, we’re happy to take riders’ unwanted motorcycle shirts off their hands and outfit them with cool new Indian shirts for spring.”
An even better deal if you’ve put on weight, trade in a Harley shirt that don’t fit for an Indian one that will. Then you win, win!
While I applaud competition this does strike me as “trying too hard”.
Great marketing. Harley enraged?
Is this the definition of “bait and switch”? LOL
you’d think they would donate them to the nearest indoor range
Just saw the t-shirt, it said “Own more than just a t-shirt, own the Indian motorcycle.”
Way to go “Rodent” !!!
That a damn good plan
Show me a “Biker” that does not have too many “black/factory/shop” shirts.
Some of that stuff is defiantly too small / too old
Got so many I can’t wear them all during a single riding season
(The Missus has MORE stuff than I do) !!!!
She wants to know if this goes for Ladies apparel too ????
Why do they claim to be “America’s first motorcycle company” then say “riders eager to convert from older, established motorcycle brands” ? So there old school unless you don’t want that, then the other guys are old.
Giving away free shirts and $1000 off a bike doesn’t exactly scream “experiencing a remarkable influx” of customers.
@ Pinhead…keep in mind that marketing, while valuable and important, has always been just that. Reality is almost always different than what people wish it was.
hmmm what about switching Victory Shirts lol
Genius!
Went to a Indian dealer when they had the $100 free gift card. Looked at their line and thanked them for the $100 bucks. Nothing screaming at me to trade in my Street Glide. Its going to take a lot more then a tee shirt for me to do that.
Great marketing gimmick… they did it at Daytona last year. It was a success
I’ll keep my Harley shirts and others van keep whatever shirts they want. Seems like a sophomoric marketing effort by Polaris/Indian.
Brilliant! For the price of a tee shirt they bring people into their stores get advertising and stock their service department with shop rags!
Rodent, another brilliant idea, many of us find we have tee shirts that for some reason have gotten smaller and tighter, not to mention worn out. If I had a Harley tee shirt I would be down trading it today!
But I,won’t wear anything that says Harley, after having had an independent shop during the bad years of Harley when they were junk, we were a good part of what kept Harley afloat, until the great yuppie infusion of about 1990, when suddenly it became hip to have a Harley. Harley treated us like crap during the bad years.
Id rather support my local custom shop…they are the true creators of the 2 wheeled dream machine..most folks cant do that…just sayin`..
No PolIndian machines that do anything for me.
Reminds me of when I walked into my local lumber yard with a competitors hat on. I had come by the 3rd time to buy more wood for the deck job I was working on and the guy behind the counter said to me “Hey I’ll give you a new hat with our logo on it if you give me the one your wearing”. I looked over what they had and traded caps with him. This was 4 years ago and I still wear their hat often when I visit the competitors business who has never asked me to trade out for their cap.
Great idea.