Küryakyn Names Steve Veltri As Vice President Brand Management

SteveVeltriKüryakyn Holdings, LLC™, a leading manufacturer of aftermarket motorcycle parts and accessories, has formally announced the addition of industry veteran Steve Veltri as Vice President Brand Management. In this new role, Veltri will be responsible for leading brand strategy development and execution for Küryakyn, its Performance Division, Crusher™, and Bahn™, the new brand of precision-machined, forged aluminum accessories. Veltri’s addition bolsters the daily implementation and long-term strategic planning of brand-specific Product Development, Marketing, Sales and Events initiatives, both foreign and domestic, while ensuring consistent messaging through all channels.

“We’re very excited and fortunate to have Steve join the Küryakyn Team,” said company President Holger Mohr. “We’ve been putting more horsepower behind three established brands that continue to evolve. Steve’s enthusiastic personality, involvement developing multiple consumer brand strategies and educating dealer and distributor networks will ensure we deliver the right message to the right audience for not only Küryakyn, but also for Crusher and Bahn.”

Currently based out of Hollister, California, Veltri earned his B.A. in Business Management from Saint Mary’s College in Moraga. Notable industry experience includes more than 20 years with Custom Chrome, Inc., starting as Sales Representative in 1991 and eventually earning the title of Vice President of Sales and Marketing in 2008. In February 2013, Veltri was hired by Küryakyn parent company Motorsports Aftermarket Group™ (MAG), serving as Director of Sales for Mustang Motorcycle Products™. Veltri was also appointed to assist as a management-level team member during the introduction of Crusher and Bahn, as well as with various sales and distribution initiatives for Küryakyn.

In addition to his vast industry experience, Veltri is also an avid motorcyclist and lifelong enthusiast of the sport. “There’s a lot of positive energy here,” said Veltri. “I’m thrilled to be part of the Küryakyn Team, a passionate group of fellow motorcycle enthusiasts. We have great structure already in place within the three brands, and I’m very much looking forward to assisting with brand messaging and the continued delivery of some exceptional new products for the industry.”

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7 Responses to “Küryakyn Names Steve Veltri As Vice President Brand Management”


  1. 1 NTRTOT May 29th, 2015 at 10:07 am

    Congratulations Jim!!! One heck of a guy!!

  2. 2 LenNY Sinnet May 29th, 2015 at 10:07 am

    Congratulations Steve……

    LenNY
    Barnett’s HD

  3. 3 Ed "Mr Lucky" Martin May 31st, 2015 at 11:34 am

    Congrats on your new gig Stevie! Know you’ll be a real asset to Kuryakyn……just remember everything you learned from me! LOL. Luv ya, Uncle Ed

  4. 4 Dan May 31st, 2015 at 6:11 pm

    There goes a great product line. Ya gotta be kiddin’ me. He’s never built a bike in his life. WTF?

  5. 5 Uffizi Jun 1st, 2015 at 8:26 am

    Can we see what you’ve built, ‘Dan’? Gotta love keyboard warriors who don’t have the bottle to put their heads and names above the parapet and just sit at their screen, seething with jealousy at those people who have actually achieved something. ‘Dan’ or whatever your name is: get a life.

  6. 6 mike corbin Jun 1st, 2015 at 12:00 pm

    Hollister ” Homey ” makes it big (:-)

  7. 7 John Jun 3rd, 2015 at 11:51 am

    I’ve used Kuryakyn products on my bikes in the past, in my opinion they have great ideas but their products don’t last. Quality control is lacking.

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