Limited Edition Hart Luck Bell Custom 500 Commemorating 75th Sturgis Motorcycle Rally.

1bell2bellBell Helmets signed a multi-year agreement with freestyle motocross legend and custom bike icon Carey Hart and his Hart Luck Brand. The agreement will establish Hart as an official Bell brand ambassador and designer of exclusive one-off limited edition Bell products that combine the power and influence of the Bell and Hart Luck Brands. The first collaborative product was unveiled yesterday, a limited edition Bell Custom 500 commemorating the 75th Anniversary of the famed Sturgis motorcycle rally.

3bellThe unique helmet will be sold on a preorder basis exclusively through J&P Cycles and at the J&P Cycles location at the Sturgis Rally, August 3-9, 2015. Hart will be on hand in Sturgis at the J&P location on behalf of Bell, to promote the helmet and sign autographs for fans in attendance.

Hart contributed the primary design for the commemorative Sturgis 75th Anniversary Custom 500, with the remainder of the breathtaking finish completed by renowned airbrush artist Chris Wood of Santa Barbara-based paint shop Airtix. Hart is the latest in a roster of influencers who’ve partnered with Bell on one-off product designs, including Barn Fresh, Tagger, Headcase, Roland Sands Design, Corey Miller, Skratch, Airtrix and Chem Candy. MSRP: $199.95

Cyril Huze