The Harley-Davidson® Pink Label Collection For Women Riders

1pink2pink3pinkFor those who don’t know, the first known use of a pink ribbon in connection with breast cancer awareness was in the fall of 1991, when the Susan G. Komen Foundation handed out pink ribbons to participants in its New York City race for breast cancer survivors. The pink ribbon was derived from the popular red ribbon for AIDS awareness.

Since its launch in 2010, the Harley-Davidson Pink Label program has raised more than $1.8 million for donation to partner organizations offering education and support to those facing breast cancer. Inspired by the struggles and courage of riders and passengers who’ve been impacted by breast cancer, the Harley-Davidson® Pink Label Collection represents a passionate pledge by Harley-Davidson riders, dealers and enthusiasts: Nobody rides alone, on the road or through life.

At least 3% of the proceeds from sales of the Harley-Davidson® Pink Label Collection is donated to three program partners, each offering national reach and a distinct type of care. Contact Jen Hoyer for more information or to receive products for evaluation. The 2016 Pink Label Collection includes a total of 59 items, each packing the power to make a difference. Visit h-d.com/pinklabel

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