Action-sports helmet industry leaders, BRG Sports (parent company of Bell Helmets) and 360-degree camera innovators 360fly announced a formal partnership to develop a line of advanced helmets, featuring 4k single-lens 360-degree video capture technology. Plans are to unveil a full line of working prototypes in early January at the 2016 Consumer Electronics Show in Las Vegas.
Whether tearing up the dirt or cruising the open road, until now consumers are forced to mount action cameras to helmets utilizing external mounting accessories and wait until they are at their PCs to download, edit and share footage. With the new smart helmets, users will simply activate the helmet’s integrated single-lens 360-degree camera to capture footage, and use 360fly’s proprietary mobile app to instantly edit and share the immersive high-definition 360-degree footage they capture.
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“The implications and possibilities of integrating video technology within helmets are profound,” said Terry Lee, Executive Chairman & CEO, BRG Sports. “360fly’s stitchless, single-lens camera combined with the immediacy of its mobile technology, is a game changer for the personal video space. We believe this has the potential to advance the industry into an entirely new realm.”
“Action cameras have become standard hardware for riders of all types, and the integration of 360-degree camera within helmets makes perfect sense and creates significant efficiencies and economies for these action-minded consumers,” said Peter Adderton, 360fly CEO. “Having been at the forefront of helmet innovation and technology for decades, BRG Sports was the ideal partner for us, and we’re extremely proud to be associated with such a respected family of brands.”
