Out to prove that custom truly is king, Harley-Davidson invited dealers to showcase their individuality in the Custom Kings Customization Contest. Dealers from all over the country turned a Sportster® motorcycle into a “Custom of One” work of art – earlier today the top 64 creations were revealed for fans to help choose the ‘king’ in a bracket-style competition at Harley Custom Kings. www.H-D.com/CustomKings. The entries with the most votes in each match-up will move on to the next round of the competition. Fans will select the final winner after six rounds of bike-to-bike battles.
The Sportster was selected for its unrivaled ability to be transformed into the very definition of performance art and its attainable pricing, which makes the bike a realistic goal for nearly any rider. Initial entries were scored by the Harley-Davidson styling team based on criteria including quality of customization and build, fit and finish, use of paint, design, technique and how teams utilized Harley-Davidson® Genuine Parts &Accessories.
“Customization is one of the biggest ways riders showcase and celebrate their individuality,” said Dino Bernacchi, director of U.S. marketing at Harley-Davidson. “Custom Kings brings that forward by redefining performance through the expertise and ingenuity of Harley-Davidson dealers throughout the country. All of the competitors have put in months of planning, building and straight-up creative thinking into each of the bikes featured in the contest.”
Fans can view all of the bike builds by following #HDCustomKings or Harley Custom Kings for more information and to cast their vote today.
The bars on that sporty in the included pic look ridiculously wide.lol Especially the center of the bars. It looks way out of proportion with the rest of the bike.
Looks like HD is following Indian’s lead.
KD, I believe Harley introduced this concept earlier than Indian. They launched it February 15th, 2015 with the contest centered on the Street 750. Therefore It looks like indian is following Harleys lead.
Will there ever be aftermarket XR750 heads…. ???
Sporties are cool scooter that simply need some pazaz.put in their mo-jo.
-nicker-
Indian Scout out selling sportster real bad
Actually this is a program Harley has been running in the UK for the past two years or more. Great program there and I’m happy to see the USA following the lead of this success uk program. True they did it with the street, but the sporty certainly is more popular.
Out selling the sportster that’s funny
Scout outselling Sportsters? Can you tell me the units of Scout sold vs. Sportster?
@richards, May be, if so, HD has done a poor job of advertising as this is the first I’ve heard of it and I’ve been reading Cyril’s blog for years.
I try and keep up on the latest, but somehow I’ve missed that HD has been doing this. I did know about Indian doing it so maybe they just did a better job at PR. Regardless, it’s a good thing and increases the visibility and appeal of each brand. On a quick look, some of the HDs look better than those done on the Scouts, but it also looks like many more entries. Whoever did it first, who cares, but either way it looks like the rivalry is on big time.
As far as Scouts outselling Sportsters, (and after testing both I’m a Scout fan and owner), not a chance. Maybe in another lifetime :). I may be mistaken, but I think the Sportster line is HDs biggest seller and the reason they’ve been around for so long.