The #001 2016 Limited Edition Jack Daniel’s® Indian® Chief® Vintage motorcycle auctioned at Barrett-Jackson Las Vegas on Saturday October 15 raised $150,000 for the benefit of Operation Ride Home, a program that assists active duty U.S. military personnel in traveling home to visit their families through a partnership with the Armed Services YMCA.
One hundred fifty individually numbered 2016 Limited Edition Jack Daniel’s® Indian® Chief® Vintage and Indian® Springfield™ motorcycle models were made available for purchase on March 4, 2016, for $29,999. All but #001 of the 150-unit production run sold in just eight hours on the first day of availability, with that first unit being saved for this auction. These motorcycles represent the first time in the century and a half history of Jack Daniel’s that any vehicle has had an officially sanctioned Jack Daniel’s livery, making this motorcycle even more special.
The full $150,000 of proceeds from the auction will benefit Operation Ride Home, which assists active duty U.S. military personnel in traveling home to visit their families. Approximately 700 individuals – both service members and their families – will be reunited this holiday season care of this sale alone. Collector Vincent Amato won bidding and will take the motorcycle home to display in his collection.
“It’s fantastic to see these two great brands partner for such a worthy cause,” said Steve Menneto, President of Motorcycles for Polaris Industries. “Both Indian Motorcycle and Jack Daniel’s have a respect and admiration for our enlisted men and women, and bringing military families together for the holidays is something that is truly special.”
“The generosity shown by Mr. Amato in purchasing this special bike is simply remarkable,” said Jeff Arnett, Jack Daniel’s Master Distiller. “Just knowing how many more service members and their families we’ll be able to assist with travel this year is something that makes us all very proud. It will make this holiday season even that more special for these heroes and their families.”
Nice gesture for a great cause, glad to see the bike go for so much.
altruistic.