Indian Motorcycle Names Ola Stenegard Director of Product Design

Indian Motorcycle Company today announced the hiring of motorcycle industry design veteran Ola Stenegard as its Director of Product Design. Stenegard brings Indian nearly two decades of product-design experience, a life-long passion for American V-twins and a proven record of success in designing motorcycles that resonate with a global audience.

“Ola has been incredibly successful in helping brands expand into new product categories and appeal to a wider variety of riders, which is exactly what Indian will be focused on in the coming years,” said Steve Menneto, President, Indian Motorcycle Company. “It’s rare to find a designer with Ola’s unique experience, and we are thrilled to have him on board at such an exciting and important time for our business.”

Stenegard previously led product design for BMW Motorrad. There he played a critical role in designing motorcycles, including most recently the BMW R-nineT. While his professional focus has largely resided in European motorcycles, Stenegard’s life-long personal passion has been the design and customization of American V-twins.“I couldn’t be more excited to be joining Indian Motorcycle at a time when the brand has successfully returned itself to prominence and is powered by an increasing level of momentum,” said Stenegard. “There is no brand any more historic to American motorcycling than Indian, and I’m thrilled to build on the brand’s momentum going forward.  I couldn’t ask for a better situation.”

Aside from his professional efforts, Stenegard still immerses himself in the garage, working on choppers and other custom builds. Over the years, his custom builds have been featured in hundreds of magazines across the world and have earned numerous awards at some of the world’s most renowned motorcycle shows, including the AMD European Championship of Bike Building and Mooneyes, Yokohama. He also is distinguished as the youngest inductee in the Swedish Motorcycle Hall of Fame.

Stenegard and his wife Terese reside on a horse farm on the island of Gotland, with their three children, sons Isaac (18) and Grim (11), and daughter Saga (14).

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20 Responses to “Indian Motorcycle Names Ola Stenegard Director of Product Design”


  1. 1 Chief Waldo Mar 30th, 2018 at 9:58 am

    Hey. If he designed the R-nineT, he’s got my attention!

  2. 2 Drive the Wheels Off Mar 30th, 2018 at 10:42 am

    +1 Chief Waldo.
    Victory & Indian were/are just a bit off the mark aesthetically.
    The Scout has been their most original and even that hasn’t hit the mark 100% aside from the dirt track bike.

    IMO …none of their cruisers match the Road King on proportions & stance. And, it was a joke to watch Victory build cruiser after cruiser

  3. 3 mkviz Mar 30th, 2018 at 11:02 am

    Needs to redesign that whole line up.

    Good luck

  4. 4 SoCalPhun Mar 30th, 2018 at 11:25 am

    I agree with Drive the Wheels Off-

    Polaris (Victory) may offered a little more bang-for-buck in terms of features and performance over HD….the aesthetic appeal was simply just too polarizing to take on mass appeal. Even with Indian, aesthetic are just off the mark to really take-off and be a more serious alternative to HD to more people. But these are simply my opinions, from a non-industry pro, but a long time consumer.

    I understand the V-Twin market is extremely difficult for anyone other than HD to do. To produce a product that is not a blatant rip-off of HD and be successful is a very tall order (ask Honda and Yamaha how their cruiser programs worked out)… I think a change in creative direction is in order and a good move by Polaris. Polaris can ride that “heritage” thing for only so long.

    Beside the BMW R9T, I have seen Stenegard other pieces of work and Polaris should and it’s fans should get excited to see what is next.

  5. 5 Mike Mar 30th, 2018 at 1:07 pm

    New paint and bold new graphics in the years to come!

  6. 6 Woody's Mar 30th, 2018 at 6:25 pm

    That’s awesome news for Ola Stenegard!

  7. 7 CHRISTER JOHANSSON Mar 31st, 2018 at 4:06 am

    Ola is a real down to earth man. With his chopperskills he will reinvent Indian a 2nd time (he was part of the Gilroy experiment!)

  8. 8 Antonio Blanco Mar 31st, 2018 at 6:54 am

    Congatulations Ola, no better man for the job

  9. 9 BD Mar 31st, 2018 at 7:10 am

    WOW Paying this guy a bunch of money to polish a TURD!!!!! Lucky him…Maybe he will invent a new color or graphic

  10. 10 BOSS HAWG Mar 31st, 2018 at 7:44 am

    I for one wish Ola all the best. Anything for the better in the industry is good for all.

    Here is another top notch designer, Mark “Duckman” van der Kwak http://www.dbbp.com/ definitely worth mentioning and you will see his work on many customs, but you will need to look for yourself.

    Boss Hawg

  11. 11 Biggles Mar 31st, 2018 at 8:31 am

    He’s not working for HD BD

  12. 12 Tom Ryan Mar 31st, 2018 at 10:17 am

    With Ola at Indian, could there also be some new styles of Indian v-twin sport bikes or half mile/mile street bikes in the future?

  13. 13 bobx Apr 1st, 2018 at 9:52 am

    might be what indian needs. the whole leather fringe thing is a bit dated. he builds some rad bikes and has a son named Grim. if indian lets him do his thing their style will be in line with their features and performance. looking forward to seeing what he comes up with.

  14. 14 Les Miller Apr 2nd, 2018 at 10:11 am

    GOOD LUCK

  15. 15 Brock Apr 2nd, 2018 at 12:11 pm

    Congratulations Ola!

  16. 16 Felix Apr 2nd, 2018 at 2:17 pm

    It’s going to Ola who designs the new Indian 4. I have a lot of promise in him.

  17. 17 Pat h Apr 2nd, 2018 at 7:37 pm

    I would think if there willing to let him change alot of their line up they’ll do ok otherwise they’ll just be a stagnant manufacturer, take a typical i4 and mount it longitudinal and reinvent the indian 4, garage guys did it with Honda cb motors and they looked ok and are smooth motors, you would think 50 years later they/Polaris could come up with something better, harley doesn’t need to they have there niche with v twin and none done it better / don’t change what works

  18. 18 BlackVision09 Apr 2nd, 2018 at 11:32 pm

    I really think this guy should be careful. The great bike builders of the Ness Family lent their name to Polaris and look what happened. Their names were dragged through mud for great creativity when Victory dared to be different. If it ain’t a Harley standby for mud slinging.

  19. 19 Woody's Apr 4th, 2018 at 9:47 am

    Different doesn’t always mean better. Love the early Ness bikes, hated the Victory ones, opinions will always vary.

  20. 20 Bill Apr 4th, 2018 at 6:35 pm

    Ola, how about something between the Scout and the Chief in price and size. Even another engine between the two for a new model would be great. I like to see options, and there is a gap in the line.

    HD left the Dyna slot open, perhaps Indian could fill it. I like to think there will be an inline 4 at some point.

    Even a modified Scout with some range, i.e. larger tank, would be welcome. I live in the Arizona desert and have had my fill of having to stop for gas coming and going when my buddies only refill at our destination.

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