Almost 30 years after his death, Elvis Presley is still one of the top grossing dead celebrities over the past year (FYI late Kurt Cobain from band Nirvana is # 1 money maker). But because of the aging of Presley’s longtime base, Paul Jankowski, chief of marketing for Elvis Presley Enterprises Inc. wants to reach a new wave of younger fans, from 18 to 34 years old. To help Elvis continue his reign, he is going to launch in 2007 a huge campaign to make listening to Elvis cool again. It will begin with the Elvis Presley Birthday Celebration at Graceland in January, followed with special DVD and CD releases and special official products from licensees. Then in March, it continues with the unveiling of a special painting of Graceland Mansion and release of limited edition prints available in both canvas and paper. In July the Hershey Company will introduce a limited edition of their Reese’s peanut butter cups with banana crème flavor with an image of Elvis Presley on the packaging (I gained 1 pound just thinking about the taste). Culmination of the campaign will be, of course in August in Memphis for the 30th anniversary of Elvis death. But wait. Guess who is also going to participate to this campaign? Our friend Bruce Rossmeyer, the largest Harley-Davidson retail franchisee. In January, Bruce is going to open a satellite location called Graceland Southern Harley-Davidson in the visitor center across the street from Elvis Mansion. He will introduce the design of a limited edition of 30 Harley-Davidson motorcycles to be customized in tribute to Elvis. Construction on each of the 30 bikes will commence as each advance order comes in. All are scheduled for completion in August for Elvis Week and purchasers will be given the option of attending a special ceremony at Graceland when taking delivery of their custom Elvis Harley-Davidsons. You can contribute too and help Elvis family (Huh). If you are between 18 & 34 buy a CD or download at least one song (you can pass on his movies).
Long live the King!!! Hopefully they’ll let more artists like do remix’s of the E mans songs. The Junkie XL version of A Little Less Conversation was awesome and gets played often at DJ Chopper God gigs. I really do DJ!!!