I don’t like all the promotional junk that companies use to advertise their business. With a few exceptions, like the Zippo lighter, but only if it’s an authentic one (so many copies). Zippo lighters continue to be among collectors’ favorites and it may be the reason why you could be interested by owning a genuine one carrying a high laser etching of the S&S Proven Performance Logo. By the way, Zippo is celebrating its 75th anniversary, and the manufacturer website has very interesting information about the history of this other American Icon. S&S Proven Performance Zippo.