Indian Motorcycle would like you to come up with the perfect slogan that will appear on their tee-shirts and banners at high profile events and rallies throughout the U.S. The author of any phrase or slogan used by the company will receive an Indian leather jacket, and if desired his (her) name and photo will appear on their website. I have nothing against asking the public to find a slogan (although it’s normally the job of an advertising agency after a rigorous briefing and an approved creative strategy). But, c’ mon Indian Motorcycle! You state in the competition rules that all entries will become the property of your company and may be used by Indian without limitation. It’s called cessation of all copyrights with no limitation of time, space (geographical location) and media supports (print, electronic, digital, audio visual, etc). Having spent 18 years of my life in advertising handling national blue chip accounts of companies like McDonald’s, Hertz, 3M, Merck, etc. I can tell you that an efficient slogan for a company name like Indian Motorcycle is worth a ton of money and for sure more than a jacket, leather or not. By the way the actual slogan “Pride Of The American Road” is a pretty good one. You have until June 1st to give away an intangible asset to Indian Motorcycle. For sure, it will not be me.