Pay-Up Indian Motorcycle!.

Indian Motorcycle would like you to come up with the perfect slogan that will appear on their tee-shirts and banners at high profile events and rallies throughout the U.S. The author of any phrase or slogan used by the company will receive an Indian leather jacket, and if desired his (her) name and photo will appear on their website. I have nothing against asking the public to find a slogan (although it’s normally the job of an advertising agency after a rigorous briefing and an approved creative strategy). But, c’ mon Indian Motorcycle! You state in the competition rules that all entries will become the property of your company and may be used by Indian without limitation. It’s called cessation of all copyrights with no limitation of time, space (geographical location) and media supports (print, electronic, digital, audio visual, etc). Having spent 18 years of my life in advertising handling national blue chip accounts of companies like McDonald’s, Hertz, 3M, Merck, etc. I can tell you that an efficient slogan for a company name like Indian Motorcycle is worth a ton of money and for sure more than a jacket, leather or not. By the way the actual slogan “Pride Of The American Road” is a pretty good one. You have until June 1st to give away an intangible asset to Indian Motorcycle. For sure, it will not be me.           


14 Responses to “Pay-Up Indian Motorcycle!.”

  1. 1 Rick Dolnowicz May 11th, 2007 at 10:02 am

    I agree 100%.

  2. 2 Pop May 11th, 2007 at 10:17 am

    I’m not defending this marketing come on, but hey, at least it is a marketing come on. The factory has been quietly ramping up for more than a year and has offered little PR. Nothing wrong with keeping your head down while you get through the developmental hurdles, but there needs to be buzz.

    I’m going to the Branson Indian Rally for the next nine days and will relate this concern to the owners of IMI who are attending if I get the chance. There are a lot of questions to be answered by the new Indian team, but most important is WHEN!

    The PowerPlus is a drop dead gorgeous rounded cylinder retro motor and although it fills up a chop frame just dandy, it’s great to see it finding it’s way back into an OEM product.

    Anyway, if the IMI come on for a free jacket doesn’t float yer boat, just do like Cyril… don’t enter.

  3. 3 Chad Brunt May 11th, 2007 at 10:24 am

    A jacket for an international slogan? Indian is cheap. What about a bike?

  4. 4 John May 11th, 2007 at 3:38 pm

    “Third Time Is The Charm!”


  5. 5 Nicker May 12th, 2007 at 2:12 am

    The original flathead motor looked just fine….


  6. 6 CJ "Warden" Hanlon May 12th, 2007 at 1:00 pm

    This is a good sign of what type of things to expect from this new Indian company…mark my words….having followed and having friends involved with Indian lines and with this new venture it seems their goal (which from insiders…is to spend alot of OPM (other peoples moneys). I’d be really suprised if they actually roll a bike out and if they do, it won’t be even near the quality of the older bikes. But we’ll give them some rope, and see how long it takes to hang themselves….hmmmm….third time is a charm?!?!? Yeah.

  7. 7 The Crack Staff @ May 15th, 2007 at 7:51 am

    Now that’s not an Excelsior Hanlon is it?

  8. 8 Geronimo May 15th, 2007 at 7:43 pm

    Well, I’ve never heard of a jacket-manufacturer offering a bike for a new slogan …
    I agree with most of you : it’s cheap.

  9. 9 Harleychick13m May 17th, 2007 at 1:31 pm

    Here’s yer slogan; You might love it if you ever see it!

  10. 10 Timothy May 17th, 2007 at 1:39 pm

    Keep your jacket Indian. You will not get my slogan for free.

  11. 11 Gipsy May 17th, 2007 at 1:44 pm

    Hey, Indian MC. You take bikers for stupid??? The way you approach us is going to make you fail, one more time

  12. 12 ANT Jan 11th, 2008 at 11:56 pm


  13. 13 Tibor Ernst Mar 25th, 2008 at 1:03 pm

    There are so much intelectual properties in the world that I wonder how come anything can be sold for at any given second somebody at one side of the world come’s up with the same idea as for an other in the other side of the world.

    Let us be more humble and accept to give away what others already know.

    Take care and good luck.

  1. 1 » Blog Archive » Indian Motorcycle Slogan Competition Pingback on May 17th, 2007 at 9:45 am
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