Industries are always buzzing with rumors. And the volume of buzz increases during very good and very bad times. I hear a lot of them, but most of the time I don’t pay attention until I have tangible proof that the rumor is fact. During these last two months I heard a persistent rumor coming from my friends in Italy (as you can guess I have many industry friends in Europe). Ducati and Harley-Davidson would consider a strategic merger. As I just said, I don’t blog on rumors, so I stayed silent. Then today Dennis Johnson, Dealernews and Big Twin Dealer Senior Editor, advises me of an article just published by the very serious Financial Times and titled “Ducati Would Consider Harley-Davidson Merger Anytime, Ducati CFO Says”. Now I feel free to talk & write. Surprising? Yes when I heard the rumor 2 months ago. Not anymore because I had the time to think about it and although I am not a specialist at reading, big corporations financial statements, at analyzing EBITDA, and at justifying any buyout/merger/acquisition opportunity, it makes sense. Think about the alliances in the car industry between American & European companies. Some were very good, some turned bad. In this post, I am not going to explain the “total complementary” between Ducati and Harley-Davidson. I send you to the Financial Times article. It’s important news and if the merger happens, it can change all the landscape of the motorcycle industry and the way we do business. So, more than ever, after you read the Financial Times, feel free to comment.