New this year during the Sturgis Motorcycle Rally this August 4-11, Harley-Davidson will feature new activities and events geared towards women at the Rushmore Plaza Civic Center. The Women’s Booth inside the Civic Center will feature a new display showing the history and connection between Harley-Davidson and women riders through the years. Aug. 9, is the inaugural H-D Sturgis Women’s Day featuring an entire day of events for women riders and non-riders such as a demonstration on how to lift a dropped bike and how to customize a motorcycle to fit a rider’s ergonomic needs. From 8-9 a.m., women-only demo rides will be available with complimentary coffee and morning snacks. Special seminars will be held indoors at the women’s booth that day, including a special functional MotorClothes preview with Karen Davidson, great granddaughter of founder William A. Davidson, at noon. Renowned female moto-journalist Genevieve Schmitt is also slated to be at the booth at 11 a.m. and 2 p.m.