My Passion For Everything Custom

As far as I can remember my youth in France, I always had a passion for everything American custom culture (Dean’s & Brando’s movies, rock & roll, hot rods, Harley’s, Von Dutch art, etc). For example, I became the coolest kid on the block by customizing my model cars and motorcycles. I had to have my first bike stolen in the street of Paris, an electric blue Harley-Davidson Electra Glide, to realize I was so much in love with her. I was inconsolable, heart broken, with no money to replace it. Certainly the 1st time in my life than an inanimate object (but is it?) caused me such pain. Then intense business life in advertising in a big city prevented me to ride much until a new love, human this time, and American, of course, made me settle definitively in the US.

America became my escape route to find a new place in my life where I could merge my 2 passions of designing and motorcycling. Riding the big landscapes of the West made me feel like starring in a movie. Customizing for my friends was exhilarating and made me access the trophies stage of the most prized bike shows in Daytona & Sturgis. Rich people liked my unusual designs mixing pure Californian hot rod stance with European art deco details while following a very Zen approach where simplicity is the ultimate sophistication. America always fired my dreams. Now design & motorcycles forged my new professional identity: custom motorcycle designer & builder.

My mission is to give each clients motorcycle an added value aesthetically, technically and financially. For this I must define a unique motorcycle personality. I hate improvisation. All my designs have an objective, a strategy and a justification in my eyes and the ones of my client. I am in charge of writing the storyboard of the new motorcycle. All projects, simple or sophisticated, are first designed on paper: research of a theme and name, drawing of the bike under different angles, sketch and final blue prints of the custom parts, seat design, graphic research, layout and choice of colors for the paint job etc. It is only after client approval that, under my supervision, my team of craftsmen handles the fabrication, molding, painting and final assembly process. I am a designer loving motorcycles. I want custom motorcycles to be time enduring rolling pieces of art.

The way I see it, succeeding a custom motorcycle is to conceive it such a way that it will become both an object of intense pleasure and affection for the client and a star in the motorcycle world. The process of creation and customization has no visible end. It means that probably like all artists I am obsessed with reaching perfection and always over doing everything beyond client’s expectations. Trying to become both a master of design simplicity and beauty and at the same time a master of technological complications require an exhausting amount of love and dedication. I will never design and build a custom motorcycle just because somebody could buy it. I never count billing hours, just expecting from my client fairness and appreciation. It’s probably the difference between a motorcycle shop doing custom work and a true custom designer and builder. I customize as much for myself than for a client because creating something never done before, beautiful, working better than the competition, appreciated by its owner and admired by the public at large is the greatest joy anyone can get in any profession.

9 Responses to “My Passion For Everything Custom”

  1. 1 Mario Sep 4th, 2007 at 9:17 am

    I agree and feel sorry for anyone who builds bikes or are artists for profit because most of the time even if you are discovered, you will probably not become a millionare. If you do it for fame you will soon realize that its fleeting. Do it because its a part of you. Because you love it.

  2. 2 Ben Garrett Sep 4th, 2007 at 11:35 am

    Cyril. you express very well your passion and the one of the true custom builders of our industry. You are so right!

  3. 3 Dennis Buhl Sep 4th, 2007 at 8:06 pm

    Another very nice written piece by Cyril.

  4. 4 Nicker Sep 4th, 2007 at 11:37 pm

    “…I hate improvisation…”
    “… I will never design and build a custom motorcycle just because somebody could buy it…”

    Spot on cyril…!

    Improvisations are accidents, true designs are not accidental.

    Wasn’t it the DUI guy who said “…I never measure…” on his first build-off TV appearance?

    And before all the technical support showed up, improvising was all that was going on at the other TV gang.

    IMHO anyway.


  5. 5 sweetlemonaid Sep 5th, 2007 at 12:55 pm

    Truly enjoyed Cyril Huze’s comments. His bikes are true works of the functionality joining with art to produce an experience of motor-cycle
    riding. Without the passion and drive to produce the experience, with a builder’s own parameters, one could not be please with his work, or the product one would produce. There are many, and we can probably name them, who will produce a motor-cyle for money, regardless of the end result.
    One question for Cyril Huze, “IS THERE A DESIGH OR TYPE OF MOTOR-CYLE THAT HE WOULD NOT CREAT?” I have read about some builders who put specific limitations on what they will create–motor size, design spec., etc.

  6. 6 Cyril Huze Sep 5th, 2007 at 1:23 pm

    One that I would not be proud to be seen riding.

  7. 7 Asa Sep 5th, 2007 at 2:45 pm

    Cyril you are a true artisian in your own element, I for one appericate not only what you do but why you do it the way you do . God Bless you and keep raising the bar for the sky is the only limit .

  8. 8 jatinder pal Sep 8th, 2007 at 3:54 am

    Yes,he builds some class and clean bikes.some of my taste and some not.overall better than most of the builder who do same thing over and over.

  9. 9 dragon Sep 17th, 2007 at 9:33 pm

    Cyril is a true builder of the bike’s i have meet him once and he signed one of his card’s that he give’s out at shows he talked to me like he knew me all my life ask me if i had a chopper and i said no wife would not like riding one so ohe ask me my wife’s name and i told him he flip’s the card over and write’s hey betty he needs a chopper ty Cril still got the card and going to start my second chopper this winter ty cril richard

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Cyril Huze