The following is a letter I received from Jeff Tinnion, publisher of the magazine Street Chopper. By your comments, let him know what you think..
“Dear Industry Partners, Street Chopper magazine has enjoyed a rich history since its inception in 1969. Feedback from our readers and marketing partners over the past year has taken Street Chopper in a fresher, more exciting editorial direction to create a more visually impacting publication. In an attempt to put out a publication that is relevant to the marketplace, Source Interlink Media has decided to decrease the monthly frequency of Street Chopper in 2008 to a bi-annual publication. They are going to take the savings and increase the package size of the two issues of Street Chopper for 2008 in an attempt to convey more valuable information to the readers. These issues will retain the top-notch photography that you have come to expect from Street Chopper in the past year and will be jam-packed with the lifestyle that makes Street Chopper a standout on the newsstand. This move will bring greater value to the advertisers, as the pair of 2008 Street Chopper issues will be distributed on the newsstand for a period of ninety days as opposed to 28 days with the old system. This strategy will allow Street Chopper to address the marketplace for a longer duration. Unchanged is the heart and soul of what Street Chopper consistently delivers to our loyal audience. We believe these proactive changes are going to allow Source Interlink Media’s American Motorcycle Group to produce several new titles to continue to strengthen our role as the market leader. Should you have any questions or need any further information, please feel free to contact me. We look forward to continuing to serve you and help you with your marketing objectives” Sincerely, Jeff Tinnion Publisher Source Interlink Media, American Motorcycle Group.