A few years ago during a trip together to a bike show in Italy, Jesse James told me that he wanted to be the "new bad boy". It was before his first Motorcycle Mania and Monster Garage TV series. Quite a TV appearances and hard cover books later, Jesse acquired the image he wanted. He builds beautiful bikes for the love of it, and yes, for the money. Why do you think he had his back tattoeed with a giant $100 bill and one of his hands palm tattoeed with the words "Pay Up Sucker!". Yes, I can also testify that he is a wise guy and that has a cold sense of humor. We would not survive in this business without it. Right? So, this new hard cover book published on time for the holidays is as much a portrait of Jesse James as it is a photographic documentary on the process of building his bikes from the ground up. From the welding to the sandblasting, from the polishing to the painting, from the assembling to the test riding, roaring along the Long Beach highways. Expect to see beautiful grease stained portraits by photographer Nathaniel Welch. Everything to comfort Jesse’s image as a gear head hero. Jesse James And His Beautiful Machines.