This very interesting post transmitted to me by Rogue (Motorcycle Hall Of Fame Member):
A new study from The Media Audit reveals that Spokane , Washington is the top market in the U.S. for motorcycle ownership. Among adults who live in Spokane , 18.5 percent own a motorcycle, compared to 9 percent for all U.S. adults. Other markets with a high percentage of motorcycle ownership include Riverside-San Bernardino, California (18.4 percent of adults own a motorcycle), followed by Reno , Nevada (15.2 percent), Boise , Idaho (14.8 percent) and Salt Lake City , Utah (14 percent). The study was conducted in 88 U.S. markets. According to the Motorcycle Industry Council (MIC), new motorcycle retail sales equaled an estimated $10.7 billion in 2006, the highest level in 25 years. The MIC attributes the recent growth to the rise in popularity of motor scooters and increase in female riders. Today, there are more than 450 models on the market, from cruisers to sport bikes to smaller fuel efficient commuter bikes. According to The Media Audit, a majority of motorcycle owners are married (59.2 percent) with an average age of 41 years. Adults who own a motorcycle earn $77,714 in annual household income, a figure that is $12,424 higher than the household income for the average U.S. adult. Rounding out the top ten markets for motorcycle ownership are Eugene-Springfield , Oregon (13.8 percent own a motorcycle), followed by Colorado Springs , Colorado (13.1 percent), Milwaukee-Racine , Wisconsin, home of Harley Davidson Motor Company (12.9 percent), Portland , OR (12.4 percent), and Minneapolis-St. Paul, MN (12.3 percent).(Source: The Media Audit, 02/08).