Parisian Designer Jerome Coste was reading a Japanese motorcycle magazine and fell in love with the spirit of the Tokyo biker gangs who expertly mixed street and vintage motorcycling culture. Hence came the idea for a brand of helmets that would incorporate retro design with modern technology. It’s the way Jerome acquired his obsession with helmets with the results you see here. A gorgeous line of Jet Helmets (no chin guard) called “Pavillon” made out of carbon fiber, as you know, a material extremely strong and feather light. It’s kind of funny, because under each helmet I am able to imagine the matching perfect bike…Must be because these helmets are so harmonious that they all deserve a one-off custom made motorcycle. Custom builders I know that reaching the end of this post, you will want to order 1 or 2. Cool, because “Les Ateliers Ruby”, name of the Jerome’s company, is ready to invade the US markets and looking for new distributors and resellers. You can contact Jerome by writing to: firstname.lastname@example.org but not before you visit his both simple and beautiful digital space (in English and French with great music included) by going to Les Ateliers Ruby.