Dave Cook On Discovery Channel

A little bit of TV exposure will certainly not hurt a Custom Builder and even help a little bit our industry. We need it.

Dave Cook and crew from Cook Customs will be featured on the Discovery Channel in a series called “Sturgis Motorcycle Mania” or “Sturgis Live To Ride”. The show will air Tuesday December 9th, 2008 at 10 PM EST. And for those of you in the Milwaukee area, you can join David Cook at Koozy’s Bar & Grille (1657 S. 108th Street, Milwaukee) and watch the show with him. Did you say free drinks? Tell him I sent you. Cook Customs. (photography by Colleen Swartz)


16 Responses to “Dave Cook On Discovery Channel”

  1. 1 sollis Dec 2nd, 2008 at 1:55 am

    great i wanna see that show

  2. 2 Scout Dec 2nd, 2008 at 8:17 am

    Yeah Cyril, I think we can use a little TV exposure in the biz. I hope everybody here watches it and enjoys seeing our ambassadors keep our craft on people’s minds – even if the bikes don’t turn out exactly how you’d do it; better or worse. Maybe somebody will get inspired along the way and start wrenching and hacking after they see something that connects with them? That’s why I invested significantly in that Chopper Challenge show when I worked at BAKER. So, now I’ll tell Dave “good job and thanks” before I even see the show. It already helps.

  3. 3 Mike Kiwi Tomas Dec 2nd, 2008 at 10:50 am

    Dave’s S&S 50th/AMD World Champs bike details is absolutely incredible. One has to go over each part individually and admire his craftmanship. Congrats mate.

  4. 4 toph Dec 2nd, 2008 at 2:18 pm

    i agree mike- i had the chance to ogle dave’s bike at his milwaukee warehouse during the 105th.

    i spent an hour looking over every nut, bolt, wire, and bend on that bike. nice guy too.

    hope the show works out for everyone.


  5. 5 Doc Robinson Dec 2nd, 2008 at 4:51 pm

    Dave’s a really nice guy and builds bikes that are innovative, extremely well engineered and he certainly marches to the beat of a different drum. More power to him.

  6. 6 Jeff Nicklus Dec 3rd, 2008 at 1:26 pm

    I never thought I would say this but ….. I agree, the industry could use some TV exposure ….. especially some exposure other than The Moe, Larry and Curly Show (AKA: OCC).

    My best wishes to Dave!

    Over & Out,


  7. 7 toph Dec 3rd, 2008 at 1:58 pm

    how about the conrad and dad show? you guys seem pretty entertaining.

  8. 8 Jeff Nicklus Dec 3rd, 2008 at 2:33 pm

    On occassion we are. At least we don’t hide behind a bogus name on a blog now do we Senior?

    Over & Out,


  9. 9 Dave Cook Dec 6th, 2008 at 2:23 pm

    Hey guys, thanks for the kind words. These days, in this business, they mean more to me than anything.

    I just hope my hangover doesn’t show too much in whatever footage they use.


    Dave Cook

  10. 10 brigette Dec 7th, 2008 at 10:55 am

    Couldn’t be worse than your hangover from The Iron Horse Hotel party on Dec 5th!

  11. 11 Gina Woods Dec 8th, 2008 at 11:36 am

    Woo-hoo…Dave is buying? I’m there…if we don’t get this horrific snowstorm they’re predicting..I’d love to come sit for a spell…

    Congrats to you Hollywood..can I get u r autograph?

  12. 12 Dave Cook Dec 8th, 2008 at 12:29 pm

    ha ha ha hope to see you tomorrow at koozys bar

  13. 13 Brenda Fox Dec 8th, 2008 at 1:06 pm

    Right on Dave!

    Good to see your talent, innovative design and well executed work getting the coverage – you deserve it.

  14. 14 Mike Greenwald Dec 10th, 2008 at 11:02 am


    The show was good. The script was pretty good for it and they tied it together pretty well.

    It was hard to tell whether or not they were trying to do a show about builders or about Sturgis. What did come through was the emphasis on Dave Cook as a builder and his experience with the contest. I thought that, considering that structure of it, They did a fair job. Compared to many of the other motorcycle and motorcycle personality based shows, it was pretty darn good. The photography was pretty good and the sound was okay.

    I felt that the show was lopsided in the way that they presented all of the competitors. I enjoyed time spent there with Dave Cook and his crew. There were quite as few other people there that you might have recognized or heard of. One guy drove over from Michigan for the event. Really nasty weather for his trip through the sleet, snow and ice.

    Dave and I spent a few brief moments talking about his entry and the inspiration for it. I have set up a tentative appointment with him to talk further about it.

    He laughingly mentioned that he may have to send you the bill for beer.


  15. 15 JOE H Dec 29th, 2008 at 4:29 am


  16. 16 mike Dec 30th, 2008 at 5:51 pm

    Congrats Dave! Its good you finally got some recognition. But maby its time for you to recognize the people who helped you get there. Sticking to your word makes you a man, not making a cool bike, besides, the ones that got you where you are werent built by you alone. Man up and give credit where its due. Like i said, its a good thing you are where you are. But you didnt get there alone.

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