Harley-Davidson reported a 37% decline in third-quarter sales this year, after a generalized sale dive in US market. So, the company continues to intensify its marketing efforts in Europe, taking advantage of a very low dollar versus the euro ($1 = 0. 71 euro) and of a milder recession in the old continent, to prospect new “Harley Virgin” countries like Romania, a former communist country (till 1989). 80 motorcycles sold seem like a low number, but symptomatic of what Harley needs to do in many countries to try to compensate for the lost sales in the US. Harley-Davidson Of Bucharest.
Harley-Davidson Sold 80 motorcycles Last Year In Romania.
Published by January 1st, 2009 in Builders and Editorial.14 Responses to “Harley-Davidson Sold 80 motorcycles Last Year In Romania.”
- 1 Pingback on Jan 8th, 2009 at 7:25 am
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Thanks for your valuable information.
It was really of use to me.
-Iraniya Pandian .M
http://www.usjobcareer.com
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Who cares?
At least we know we can rent a Harley in Romania. Rodent, are you forbidden to travel abroad? You sound bitter.
Romania, how interesting. We lost thousands of dollars in Romania. Hopefully the credit cards used for the purchases belonged to the customer. In 6 months they will learn the card was stolen and HD will not have the money, but the customer will have the merchandise.
1st you sell 80 Bikes
Than you design a calendar
Romanian Women and Harleys
Where ever I travel around the world
All the hot women seem to be Romanian
I gotta agree with T. Life’s all about money, riding bikes, riding girls. And NOT in that order. Oh I’m sorry was that inappropriate.
RE:
“…Romania, how interesting…”
Well, ya…
For one thing they had Vlad Dracula….. a great story in any language.
And then don’t forget they (Nicholas Chowchesque) gave Yasser Arafta AIDS.
Ridding the world of that nasty little hook-nosed Gnome has gotta be worth some points.
-nicker-
I get very amused with HD ability to project these trivial news alerts to the general public. it just rocks you back on your heels.
I hope the Co got paid up front.
I guess this will be a change from when I was in Europe in 2007. I visited Harley World in the Netherlands (Holland for some of you) and they complained that Harley would not sell them enough bikes. Their showroom only had a few bikes and to top it off it was the weekend of Super Rally 2007 in Bussloo. They tried to buy my buddies Fatboy.
I’d be curious how many countries Harley-Davidson is selling motorcycles in that didn’t sell Harleys even a couple of years ago.
Anyone know?
Buzz Kanter
American Iron Magazine
http://www.aimag.com
Put some fancy valve caps on the wheels, and the street kids of Bucharest will steal them at every red light in the city 😉
And now without joking : once the Romanians will have discovered the Harleys and figured out that new models are waaayyy beyond their spending limit, some used bikes will be stolen in Germany, France or Italy to surface again in Romania with newly stamped VINs ! That’s how it goes with luxury cars…
Using incremental sales in fringe markets to show “upside” is a distraction from the bigger picture. Selling 80 bikes in Romania isn’t going to change the big pic at all – if anything it stretches resources and supply chain management to ridiculous lengths – for what? To attentd to a market that is a “loss-leader” from any perspective you measure it.
How about investing in and insuring that the HD brand stays relevant in a fast changing global culture and marketplace? Now that would be something exciting to learn about…
Who ever thought Buick would sell in China? Its about time US companies create new markets rather than waiting until they’re saturated.