Harley-Davidson Sold 80 motorcycles Last Year In Romania.

Harley-Davidson reported a 37% decline in third-quarter sales this year, after a generalized sale dive in US market. So, the company continues to intensify its marketing efforts in Europe, taking advantage of a very low dollar versus the euro ($1 = 0. 71 euro) and of a milder recession in the old continent, to prospect new “Harley Virgin” countries like Romania, a former communist country (till 1989). 80 motorcycles sold seem like a low number, but symptomatic of what Harley needs to do in many countries to try to compensate for the lost sales in the US. Harley-Davidson Of Bucharest.

14 Responses to “Harley-Davidson Sold 80 motorcycles Last Year In Romania.”

  1. 1 Iraniya Pandiyan Jan 2nd, 2009 at 12:18 am

    Thanks for your valuable information.

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  2. 2 rodent Jan 2nd, 2009 at 10:11 am

    Who cares?

  3. 3 John Jan 2nd, 2009 at 10:17 am

    At least we know we can rent a Harley in Romania. Rodent, are you forbidden to travel abroad? You sound bitter.

  4. 4 Aggie Jan 2nd, 2009 at 1:44 pm

    Romania, how interesting. We lost thousands of dollars in Romania. Hopefully the credit cards used for the purchases belonged to the customer. In 6 months they will learn the card was stolen and HD will not have the money, but the customer will have the merchandise.

  5. 5 T Jan 2nd, 2009 at 2:02 pm

    1st you sell 80 Bikes
    Than you design a calendar
    Romanian Women and Harleys
    Where ever I travel around the world
    All the hot women seem to be Romanian

  6. 6 HD Jan 2nd, 2009 at 5:54 pm

    I gotta agree with T. Life’s all about money, riding bikes, riding girls. And NOT in that order. Oh I’m sorry was that inappropriate.

  7. 7 Nicker Jan 2nd, 2009 at 9:38 pm

    “…Romania, how interesting…”

    Well, ya…
    For one thing they had Vlad Dracula….. a great story in any language.

    And then don’t forget they (Nicholas Chowchesque) gave Yasser Arafta AIDS.
    Ridding the world of that nasty little hook-nosed Gnome has gotta be worth some points.


  8. 8 fuji Jan 3rd, 2009 at 5:31 pm

    I get very amused with HD ability to project these trivial news alerts to the general public. it just rocks you back on your heels.

    I hope the Co got paid up front.

  9. 9 36 Special Jan 3rd, 2009 at 9:22 pm

    I guess this will be a change from when I was in Europe in 2007. I visited Harley World in the Netherlands (Holland for some of you) and they complained that Harley would not sell them enough bikes. Their showroom only had a few bikes and to top it off it was the weekend of Super Rally 2007 in Bussloo. They tried to buy my buddies Fatboy.

  10. 10 Buzz Kanter - American Iron Magazine Jan 5th, 2009 at 11:46 am

    I’d be curious how many countries Harley-Davidson is selling motorcycles in that didn’t sell Harleys even a couple of years ago.

    Anyone know?

    Buzz Kanter
    American Iron Magazine

  11. 11 Charlie Lecach Jan 6th, 2009 at 8:57 am

    Put some fancy valve caps on the wheels, and the street kids of Bucharest will steal them at every red light in the city 😉
    And now without joking : once the Romanians will have discovered the Harleys and figured out that new models are waaayyy beyond their spending limit, some used bikes will be stolen in Germany, France or Italy to surface again in Romania with newly stamped VINs ! That’s how it goes with luxury cars…

  12. 12 steveb Jan 8th, 2009 at 12:55 pm

    Using incremental sales in fringe markets to show “upside” is a distraction from the bigger picture. Selling 80 bikes in Romania isn’t going to change the big pic at all – if anything it stretches resources and supply chain management to ridiculous lengths – for what? To attentd to a market that is a “loss-leader” from any perspective you measure it.

    How about investing in and insuring that the HD brand stays relevant in a fast changing global culture and marketplace? Now that would be something exciting to learn about…

  13. 13 USexport Jan 17th, 2010 at 8:27 pm

    Who ever thought Buick would sell in China? Its about time US companies create new markets rather than waiting until they’re saturated.

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