Riding The Harley-Davidson Bus

hd11hd21Most of you know that I have an advertising background. So, I keep a sharp eye for all clever advertising campaigns. Like this one orchestrated by Harley-Davidson in Switzerland. In Zurich, to announce the new Harley models arrival, motorcycle grips are hd30mounted inside subways and buses. Passengers hold on them. One handle says “The new Harleys are here” and list the website address. The other is the Bar & Shield logo. No, you can’t open the throttle to make your subway or bus go faster. Harley-Davidson Switzerland.


6 Responses to “Riding The Harley-Davidson Bus”

  1. 1 ian Feb 15th, 2009 at 7:44 am

    Very clever and novel idea – not sure they will get a massive penetration into their target market – but its fun and thats half the point.

  2. 2 Boss Hawg Feb 15th, 2009 at 2:26 pm

    Great job Cyril!

    If I was riding a bus I would love for it to have Harley Davidson grips myself.

    Boss Hawg

  3. 3 Tombstone Feb 15th, 2009 at 4:42 pm

    I love it…why not?

  4. 4 madpuppy Feb 16th, 2009 at 7:44 am

    Nice idea, they would last about five min. on any bus in my area ! LOL

  5. 5 BikerDATA.com Feb 16th, 2009 at 9:16 am

    Looks like a great way to HOLD and transfer germs and unlike stainless steel can not be cleaned, as grips are porous. Probably why you will never see that here in the US.

  6. 6 1550tc Feb 16th, 2009 at 11:18 pm

    Well let see here??

    not sure they will get a massive penetration into their target market –

    well they can get them endorsed by George Micheals or that US senator and put them in bathroom stalls on the tolites water tank ‘s lever??

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