Unfortunately, it is in human nature to gossip and launch rumors. Relying on the economic context that we all know, some even try to use the popularity of my Blog (and the freedom I give to comment in it), as an amplifier to give some legitimacy to their “first hand” news. So below is a statement made to me this morning by Paul Hansen, Marketing Director of Big Dog Motorcycles.
“Make no mistake: Big Dog Motorcycles is NOT stopping production. Starting Monday, April 6, we are temporarily halting some areas of production for two weeks due to a combination of temporary parts delays on the newly designed 15th anniversary bikes and the all-new Bulldog, our high performance bagger model. Such delays are common on projects of this large scale due to the engineering releases and testing programs.
All corporate departments (customer service, sales, marketing, engineering, finance), as well as paint, bike shipping, and others are not affected by this. The two-week delay affects only 25% of the workforce. Assembly interruption will allow parts for these popular, highly anticipated models to come in and other departments (such as paint) to catch up, so assembly personnel can work at full and complete capacity after the two-week shut down … just in time for the peak riding and selling season.
All affected personnel are eligible for unemployment or can take any available personal leave. We have great anticipation for the rest of 2009 with the launch of the Bulldog, the first season of the Wolf, 15th anniversary bikes, and international distribution. Plus, we are working on an awesome 2010 line” Big Dog Motorcycles.