Harley-Davidson Super Ride Program

harleydavidsontestrideIt used to be impossible to test ride a new model at your favorite local Harley-Davidson dealer. You had to go to big rallies like Daytona or Sturgis to get a chance to demo ride one of the new bikes. Well, as a new strategy to create more traffic into their dealerships, Harley-Davidson is launching “Super Ride 2009”, a program offered until June 30, letting you test ride the 2009 model of your choice. Not all Harley dealers are participating to this program, so check before getting frustrated when arriving on the show floor. And of course, you need to be above 18, and be able to show a valid motorcycle license endorsement. Theme of this Harley advertising campaign? “Right Now This Country Could Use A Little Joyride”.

5 Responses to “Harley-Davidson Super Ride Program”

  1. 1 ian Apr 6th, 2009 at 5:15 pm

    how strange – here in the UK all the dealers have a good range of current models for test rides and have done so for ages – maybe its a european thing.

  2. 2 gustian Apr 7th, 2009 at 5:20 pm

    Re Ian,

    over here in Belgium, I also got the chance and pleasure to test-ride all the models 2008 during a demo-weekend in august.
    Thanks God it was one of the rare sunny weekends of the year.
    Plus it was a guided test ride for over one hour (!) Not a quick ride along the street and back.

    Thanks to the brandnew dealer almost next to my door. (2 miles away)


  3. 3 Biker Lady Apr 7th, 2009 at 5:42 pm

    Sure, now Harley is losing (and losingl, and losing) money so they decide to throw us a bone.

  4. 4 brett Apr 7th, 2009 at 5:47 pm

    I love the song they used in the new Super Ride commercial (’52 Ford by Murder By Death)…really captures the Harley allure. I’ve got a video of this commercial posted here : http://displacedbrett.wordpress.com/2009/04/07/the-soundtrack-to-a-harley-davidson-super-ride/

    Now if only I could actually afford a new bike…

  5. 5 CM Apr 14th, 2009 at 4:01 pm

    Harley-Davidson has always endorsed test rides. It is up to the individual dealerships (all US dealerships are independently owned businesses) whether they will ever offer test rides. Some don’t because they are concerned about wear and tear and damage to the bikes they have purchased from Harley-Davidson to turn around and sell themselves to the consumer.

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Cyril Huze