As I reported in former posts under the title “What Some Website Owners Don’t Want You To Know”, few really understand website traffic analysis. In part, it is due to the use of free “website traffic analysis programs” compiling number of logs hitting a server (where the website is hosted), but without being able to distinguish real human visits from web robot visits (also known as web wanderers, crawlers & spiders) which are automatic computer programs that traverse the web 24/7 all day long to help all search engines index sites content, spammers to scan and steal email addresses, and many other uses like malware spying. These Robots hit servers but don’t load pages, don’t read articles, don’t click on banners and are wrongly counted by some, voluntarely or not, as human visits. For the reasons I just mentioned these free programs (the most well known are “Webalizer” and “Webtrends”) warn against using and publishing their data as human visits and to use them to compare to other websites…In addition in correct internet language a website HIT has never been a human visit or even an extra-terrestre visit!!! We check our real human traffic using “Google Analytics” and we know that since more than 1 year you made this Blog the # 1 “Custom Motorcycle News Website” in the world. Cyril Huze Blog last 3-month-average is 194,745 human visits per month, another progression of 9.2% versus 2008 last quarter. But of course all websites using different programs, and many refusing to publish their data and/or name their sources, it was interesting to see how competitors rank in traffic popularity versus each other using the same source for data analysis, a source that anyone can access at anytime via their computer, and a tool used by most advertisers for a fast evaluation of website popularity.
Although each traffic analysis program can be attacked on some flaws, using the same program puts everybody on the same level playing field. By accessing Alexa, you can enter any website address (for sites with enough traffic) and get several interesting results regarding website popularity. As of April 16, 2009 (numbers fluctuate every day) the results are as follow (3-month average).
1- Traffic Rank (a measure calculated using a combination of average daily visitors and page views over the past 3 months). Out of an estimated 155 million websites or blogs in the world (the site with the highest traffic –Google- is ranked # 1, Yahoo # 2, YouTube # 3, etc). The smallest ranking number means the highest traffic. 1) Cyril Huze Blog Ranks is ranked # 1 in the world among all “Custom Motorcycle News Websites” with a rank of 96584. 2) The #2 ranked in our category ranks 161,110, about 63,200 ranks or websites below this Blog. Expressed another way, it would take the #2 ranked in category “Custom motorcycle News Website” to pass the traffic of 63,200 websites to reach our audience.
2- Average Time On Site (a measure of user attention and interest). 1) A Cyril Huze Blog Visitor spends an average of 15 minutes per day on our Blog. 2) For the second ranked website after us, a visitor spends only an average of 2.7 minutes per day.
3- Page Views Per User (a measure of user interest to content). 1) A Cyril Huze Blog Visitor looks at an average 20.4 different pages in our Blog. 2) For the second ranked website, a visitor looks at an average of only 1.9 pages.
In Alexa, you can enter up to 4 Website URL’s at the same time (among the 11,5 million having enough traffic to be studied) and compare its popularity or volume of traffic to other Websites or Blogs.
Thanks again to all my readers around the world, sponsors…and to my dear programmer son for helping me make this Custom Motorcycles Blog the most popular worldwide.
And for those wishing to sponsor my Blog to increase their name recognition, improve their website performance and positively affect their sales, contact Pam Proctor at firstname.lastname@example.org or email@example.com