Wind Chill At Big Dog Motorcycles

bigdogmotorcyclemuttRising unemployment and falling business activity have caused consumer confidence and spending to tumble. At the same time it has never been a better time to buy anything…including motorcycles. Every company is proposing incentives, including Big Dog motorcycles. The manufacturer just launched its “Wind Chill”  program, a retail incentive which provides new buyers cash allowances of up to $4,000 on remaining new 2008 and 2007 models . It includes: $4,000: 2008 Pitbull™. $3,000: 2007 Bulldog™, Chopper™, Mastiff®, Pitbull™. $2,000: 2008 Mutt™, Mastiff®, Ridgeback and 2007 K-9™. $1,500: 2008 K-9. For complete information and program restrictions, visit an authorized Big Dog Motorcycles dealer or go to Big Dog Motorcycles.


40 Responses to “Wind Chill At Big Dog Motorcycles”

  1. 1 moto 1 Apr 16th, 2009 at 6:53 am

    2007 and 2008 on sale stopping producion for two weeks. How bad are things in Kansas?

  2. 2 Pete Apr 16th, 2009 at 7:21 am

    One month ago, my dealer offered to me a larger discount on a 2008 than what BD announces here!

  3. 3 Grayhawk Apr 16th, 2009 at 8:37 am

    Not a bad plan, old inventory just eats money no matter who the OEM is. Japanese manufacturors and their retailers have been doing it forever and even in good times and the retailer living off the residual kickback not unlike the car business and eventually it effected their margin on new bikes except select new models in demand but overall impacted the bottom line of the dealerships.

    It is called over production and when it happens the units need to move out the door so it doesn’t affect pricing on current models. When that happens your really starting to get in the shit.

    When larger OEM’s discount it usually is effecting most smaller like establishments as well. Smart businesses no matter the size move out the old and adjust production to demand. Otherwise you become a collector if your pockets are deep enough or if not so deep the collectors/liquidators come a visiting. Oh to have a recession proof niche market.


  4. 4 Grayhawk Apr 16th, 2009 at 12:08 pm

    Not a bad plan, old inventory just eats money no matter who the OEM is. Japanese manufacturors and their retailers have been doing it forever and even in good times and the retailer living off the residual kickback not unlike the car business and eventually it effected their margin on new bikes except select new models in demand but overall impacted the bottom line of the dealerships.

    It is called over production and when it happens the units need to move out the door so it doesn’t affect pricing on current models. When that happens your really starting to get in the shit.

    When larger OEM’s discount it usually is effecting most smaller like establishments as well. Smart businesses no matter the size move out the old and adjust production to demand. Otherwise you become a collector if your pockets are deep enough or if not so deep the collectors/liquidators come a visiting. Oh to have a recession proof niche market.

    PS: Wanted to say great post!

  5. 5 Jeff Nicklus Apr 16th, 2009 at 12:25 pm

    Movin’ some iron ….. I love it!

    Next you will see Big Dog Discount Coupons in the Sunday paper or, better yet, a “Double Dog Dare You – Buy a New Dog and Get A Second for a penny Sale”…… jeezzzz …. I need to shut up before I give them any ideas!

    Over & Out,


  6. 6 Boss Hawg Apr 16th, 2009 at 1:21 pm

    Well put Jeff!

  7. 7 Grayhawk Apr 16th, 2009 at 3:10 pm

    Discounting is never good unless your in the wholesale business or your throwing a party and/or taking care of a preferred customer or having a customer appreciation event. They would not be doing it if they were not overloaded with old product, but it is a fine line, the car business and the Japanese motorcycle market have taken it to the level that has devalued product ,even current year product and now it is expected and the norm, that has a detrimental effect on others in like industries. Big Dog should be smarter then to fall into that trap. If you like the product and have the money buy it, a new bike, in the wind. If not buy somebody else’s bike or build your own. Do it while you can if you can, inflation is just down the road.


  8. 8 stephen Apr 16th, 2009 at 10:45 pm

    I don’t see a problem with what they are doing. The computer guys have been doing it for years. When I buy a new Apple Macbook pro I wait until Apple bring out a new model as the “old” models are heavily discounted. The old model discounts never effect the new model prices and I expect it would be the same for other high end items.

  9. 9 Nocturnal Apr 17th, 2009 at 10:26 am

    Here we go……………AIH all over again.

    How long before they file for chapter 11 anyone????

    I give them 6 months and they will shut production down just like AIH.

  10. 10 Rodent Apr 17th, 2009 at 10:28 am

    Dump the old obsolete stock to make room for the new has keep auto companies on life support for years….

  11. 11 Bob B Apr 17th, 2009 at 11:47 am

    Hey Big Dog, my bike was stolen last October so I should be shopping for a good deal on a motorcycle. Instead, I’m shopping for an attorney because your Phoenix/Tucson Arizona dealer, Arizona Victory, ripped me off. Sold me a gap waiver but found out after the bike was gone they F’d up the paper work, leaving me with out the gap coverage I paid for to pay the loan balance for a bike I don’t have. After 3 months of Mike’s excuses, I’m looking for legal representation rather than a motorcycle.

    Maybe F’ing the customer “caused consumer confidence and spending to tumble” This seems to be business as usual for the motorcycle industry the last few years, you need an attorney just too get what you pay for.

  12. 12 Hey Bob, Apr 17th, 2009 at 12:19 pm

    You dumb ass,

    Big Dog didnt F___ up, the F___ing Dealer did. Dont blame the people that make a product for what the dealer did!

    What as ass!

  13. 13 moto 1 Apr 17th, 2009 at 12:52 pm

    Before the production stop they were at 2 bikes per day with a work week of three days. The 2009 are reliable bike but I had a 2007. My friends called it a ZIP Code bike I could not leave the Zip code because I could not afford the tow bill?

  14. 14 LostDog Apr 17th, 2009 at 1:04 pm

    moto 1,
    You are mis-informed. Their production has never been lower than 3 bikes per day and they have always worked a five day week.

  15. 15 moto 1 Apr 17th, 2009 at 4:56 pm

    Lost Dog you might want to check with the un-employment office in Topeka Kansas. There has been a recent work schedule of three days work and two days unemployment?

  16. 16 jatinder pal Apr 18th, 2009 at 11:22 am

    I m off to big dog dealer…

  17. 17 Out There Somewhere Apr 19th, 2009 at 9:03 pm

    So much misinformation so little substance. Big Dog Factory has absolutely no 08’s 07’s or older bikes in inventory. The old inventory is in fact at the dealerships and Big Dog is stepping up to the plate to help these dealers get inventory out of their dealerships without the dealer having to take the brunt of the discount. Kudos’ for Sheldon and his management at BD for stepping up to the plate.

    As for Bob B. why are you bashing Big Dog for something a Victory dealer did and furthermore why didn’t you get gap insurance from your provider before taking delivery of the bike. I’m sorry you lost your bike but the burden of the loss falls squarely on your shoulders. Maybe you should have consulted your attorney and had them review the paperwork from the dealer BEFORE walking out the door with the bike.

    Mr. Nicklus – go build some more bikes and get off the “bash BD” bandwagon, it’s getting old.

    BD will be around for a long time and for everyone who keeps comparing BD to AIH – go do your homework; BD is a privately held company by a very wealthy and smart individual. AIH was owned by a bunch of clueless investors who had watched one to many Discovery shows and thought they were investing in a cash cow only to find out there is little if any profit in the big bike business. Sheldon only has to satisfy himself and no one else, he knew the risk of the business before he ever sold his first bike. He started and continues to operate the company because he loves bikes not because he’s expecting to get double-digit returns on his investment unlike AIH’s investors who started demanding their money back when they realized there was no return. Everything BD owns is paid for so whether they are producing 2 bikes a day 3 days a week (not true) or producing 3 bikes a day 5 days a week they are keeping their head above water. Sheldon didn’t run out and build a multi-million dollar factory back when bikes were selling like crazy, he stayed in his 50 year old car dealership and kept building bikes because he has 3 generations of business experience through his grandfather and father and he knows that the economy always goes up and down. He’ll build that new factory when he has the cash in the bank not borrow from the bank to build it.

    I’m sorry that people are getting laid off from time to time but even the “recession proof” businesses in Wichita are laying people off. I know of a 17-year veteran test pilot at Citation that got the axe 2 months ago along with a few thousand other aircraft workers. It’s tough and unless you’re in the health care business your position is in jeopardy as well.

    Keep up the good work BD, someday I will be able to afford one. It’s tough to be on the top of the hill because everyone else will take shots at you.

  18. 18 Jeff Nicklus Apr 20th, 2009 at 9:23 am

    Out there somewhere,

    KISS MY BUTT! I am hardly bashing Big Dog or any other motorcycle company with my comments herein!

    Over & Out,


  19. 19 BDM Worker Apr 20th, 2009 at 9:34 am

    Nicely put OTSW…

    Moto1, the only unemployment claims for BD employees were for the last 2 weeks during the production shutdown. I know…I work at Big Dog!!! We were given the option to take personal leave to cover the time off, or file for unemployment compensation that amounted to roughly half of my normal paycheck.

    Those of you who come out and bash Big Dog every time Cyril runs a BDM thread need to get a life. If you look back at the postings from recent months, any article about Big Dog produces the same old, tired coments from the same haters. Jealous?

    The imminent death of Big Dog Motorcycles has been prophesized for years, and guess what…WE ARE STILL HERE! Doing what we do best: Building high-end motorcycles. 25,000 bikes on the road over 15 years should tell you idiots we must be doing something right!

  20. 20 PeaceLoveChoppers Apr 20th, 2009 at 9:49 am

    AMEN “Out There Somewhere”!! I agree completely.

    Big Dog is nothing like AIH. They are still here because they are making sure that they not only take care of the customers but also the DEALERS. If a brand is to survive in this economy they have to take care of the guys selling their product. These factory rebates are the reason Big Dogs are selling at my local dealership while other brands sit on the floor for months. The dealership owner has told me that if the other manufacturers would do the same thing, those bikes would sell just as fast. If the manufacturer doesn’t cut prices for the ever-bargaining consumer, how can the dealer make a sale without digging into his own pocket and cutting his profit margin? Everyone has to give a little to make a sale these days.

    Good job to Big Dog and Sheldon Coleman. I look forward to seeing them around for a long time.

  21. 21 Out There Somewhere Apr 20th, 2009 at 9:54 am

    I’m sorry Mr. Nicklus if I stuck a nerve but your always one of the very first people to post what some may take as a less than supporting comment about anything Big Dog. Every single time Cyril puts up an article related to BDM your one of the very first people to comment about it and most of the time it can and is viewed by most as negative. What are your numbers for the last two years, how many bikes are you manufacturing a day/week/month/year, how many people laid off from other motorcycle companies have you hired since your obviously above the rest in the motorcycling world?

    Kudo’s BDM Worker – 25,000 bikes in 15 years for a startup company is impressive. I don’t see any of the commenter’s on here posting what their numbers are for the last 15 years??

    Now we can start the whole custom – manufatured debate but I still view Big Dogs as custom. Hell I’ve walked into dealerships with Harleys and Big Dogs and all the Harleys look like – well – Harleys but the Big Dogs look like customs.

  22. 22 Jeff Nicklus Apr 20th, 2009 at 11:27 am


    FYI: In June we will be 14 years old. In those 14 years we have ALWAYS capped out production at 300 motorcycles per year. We have never, nor will we ever, have an assembly line style manufacturing facility like most, if not all, of the larger companies. So when I tell you that we have produced, as of this date, a total of 3,313 motorcycles …. that isn’t all bad.

    Without a doubt our sales are down just like Big Dogs and every other manufacturer of any size in this industry, however, if I look at our percentage of decline of sales vs those of Big Dog or Harley for that matter, we are still well ahead of the curve. We are still working 40 hour work weeks and in fact just last week we hired 3 people back of off lay-off. We also just signed a new dealer here in Houston.

    FYI: I do not now nor have I ever considered hiring anyone who has ever worked at another motorcycle company …. not good business …. they have their way of doing things and we have ours … why bring bad habits of another company through my door?

    You are obviously associated with, or at least have your nose up the butt of Big Dog, so I suggest you go back to work and take care of your business in Wichita and let me take care of mine here. When this all shakes out we will see who is left standing.

    Over & Out,


  23. 23 Conrad Apr 20th, 2009 at 11:17 pm


    Ok so since you are so smart tell me this. Since Sheldon is such a smart and loaded businessman (his family started COLEMAN Camping supplies) dont you think he would call it quits before it got to the way AIH did? I think not. If anything happened you know they owe some money somewhere and if they do the chapter 11 gig he could easily walk away debt free if not at least somewhat debt free.

    What is your association with BDM?
    Dont lie be honest.

  24. 24 Nicker Apr 20th, 2009 at 11:45 pm

    Out There……

    “… but the Big Dogs look like customs…”

    A true custom scooter is unique.
    How’zat square with “…[they] look like…”……….. ???

    Dude, your confusing me.


  25. 25 Conrad Apr 21st, 2009 at 12:41 am


    He is just confused because he has a one sided biased opinion. He must own either a Texas Chopper or a BD Chopper. Neither in which have anything custom to do with them besides the fact that they do not say HD on them

  26. 26 LostDog Apr 21st, 2009 at 8:42 am

    Who gives a rip whether a guy has a uniquely singular, one-of-a-kind bike that he built himself in his garage or if he rides HD, Big Dog, Indian, or anything else. Jeff Nicklus himself estimated he had built over 3300 motorcycles; are you telling me every one of those are unique and don’t share any identical parts? If you want to make the argument that you’re a custom builder just because you take one order at a time, that hardly makes you custom; it just makes you conservative. So, everyone, please tell me: What is custom? I’ve read an immense amount of information on this blog from people espousing to know what custom ISN’T, but not a lot about what custom is. Enlighten me…but be forewarned; I will ‘devil’s advocate’ your response to the degree with which it is deserved.

  27. 27 Conrad Apr 21st, 2009 at 11:20 am


    I would be happy to tell you what a “customs” is. A custom is a one-off bike, a bike that is only made one time and will not be made again. Yes some parts may be the same as other bikes but the metal fabrication, the frame, the hours put into the fab and the paint. etc. Go look at some of the bikes my father and I have built as “One-Offs” You will see the difference between our Production bikes and one-off bikes. Retribution was built 2 years ago by us. It is a 2 piece frame and body work bike…..meaning the gas tank, oil tank and frame are all one piece. he Swing arm and rear fender are all one piece… The engine is a one off engine which is 149ci and produces 273 whp, diamond cut, perfect show polish, 6 speed right side drive with a tranny brake…360 vee rubber rear tire with a 2 piece billet wheel. Once we finished the Bike my father put it up in the International Bike show in Houston and it won first place along with our NRA bike taking 2nd. Since the current owner has had it here is its standings (I wont say how much money has been won eithe rbut it would honestly blow your mind):

    8 Show Entries

    8 – 1st Place in Class Awards

    8 – Best Paint Awards

    8 – Best Engineered Awards

    7 – Best of Show Awards

    The same owner also has our Bucket of Bones one-off:

    Bucket of Bones Bike:

    36 Show Entries:

    34 – 1st Place in Class Awards

    2 – 2nd Place finishes in Class Awards

    6 – Best Paint Awards

    3 – Best Engineered Awards

    18 – Best of Show Awards

    Go look at our websites or ask Cyril and the Gang. All of our Signature series bikes are one offs and will never ever be done again just like all of Cyrils bikes, Joe Martins bikes, JJs bikes. etc.

    I hope this helped to enlighten you on exactly where the term “custom” is and will be officially used on a bike. Just because someone ads a set up chrome pegs and a nice Le Pera seat to their Harley does not make it a “custom”.

  28. 28 Conrad Apr 21st, 2009 at 11:25 am


    So you saying because my fathers company having built over 3000 bikes that they are not quality or whatever you are getting at is false. We have one employee on one bike. We do not run a production line and our warranty rate is less than 1/2 of 1%..In stupid terms “WE BUILD OUR SHIT RIGHT”.. We build most of our parts in house and my fathers quality control is, well to be honest, so strict that if there is the slightest bit of dusk anywhere he freaks the F out and you better get the broom and the wetjet and clean that shit up fast.

    But just because the company has built so many bikes doesnt mean we do not have our customs as mentioned above. With Desperado he was building 4 bikes a year. Now with his Customs only company he can build any amount he wants. He currently has a waiting list and is constantly in the shop everytime I go there. So custom is custom and production is production.. Can you be the Devils Advocate on any of this ?

  29. 29 Jeremy Apr 21st, 2009 at 11:32 am

    Conrad said it right. He knows the biz. I remember a very intelligent article written by Cyril in a magazine explaining what is a Custom and the difference between a Custom (one-off) and a Customized bike (improved by some modifications, add ons, and aesthetic improvements). Can Cyril re-publish it?

  30. 30 LostDog Apr 21st, 2009 at 12:58 pm

    Thank you for your distinction, Conrad. Your post at 11:20 was a great example of your opinion about what a custom is. I’ve seen many of your responses on this blog and when you respond to honest questions, no matter how opinionated your post may be (hey, what are blogs for??), I can generally appreciate your point of view. But do yourself a favor and end it there. There was nothing in my post that even insinuated anything about the quality of your fathers product. If you have to write “or whatever you are getting at” it’s clear you’re making assumptions and obvious that you’re just trying to stir crap up. Don’t be petty, Conrad. Judging from your fathers picture, I would guess you and I are roughly the same age. If my guess is right, it’s time for you to leave the school yard shenanigans behind. Can you do that, Conrad? Don’t bother answering that; it was a rhetorical question, Farley.

  31. 31 Jeff Nicklus Apr 21st, 2009 at 2:08 pm


    Well said brother …. Conrad just turned 22 (this last Sunday) and sometimes he does go over and above the call of duty especially when it comes to defending either me or the company ….. even when no defense is called for. I love him anyway and with time he will learn to choose his battles and know when no battle at all is called for.

    I must say I was indeed impressed with the kid’s explanation of what a “custom bike” is …. Looks like college is starting to pay off after all!

    Over & Out,


  32. 32 Nicker Apr 21st, 2009 at 3:39 pm


    “…Who gives a rip whether a guy has a uniquely singular, one-of-a-kind bike that he built himself in his garage …”

    Who indeed!
    How about all of us who do build “…uniquely singular, one-of-a-kind [anything]…” in our garages…. all over this country.
    Out of our ranks came the likes of Ness, Nicklus…. et al.

    Yes, quality is not the issue.
    Unique stuff can be just as badly built as manufactured stuff. And just about anyone who doesn’t use a chisel instead of a wrench can spot junk under a glitzy paint job.

    Also not at issue is the use of “COTS” (commercial off the shelf) parts.
    Hell, for that matter, wheels and motor are COTS, where would any builder be without them.

    Apparently you’ve confused “Execution” with “Content.”

    “… Enlighten me…but be forewarned; I will ‘devil’s advocate’ your response to the degree with which it is deserved…”

    Enlighten you…???
    Be forewarned….???
    Get Real…!!!
    Dude, even an idiot knows the difference between “Art” and “Paint-by-numbers.”
    I got leathers older-n you.
    Go get some miles on ya before ya do any more “advocating.”
    Maybe then we’ll talk about who “deserves” what.

    Sorry Jeff, i don’t have your patience.
    Go get-em Conrad!
    Life ain’t a popularity contest.

  33. 33 Jeff Nicklus Apr 21st, 2009 at 4:18 pm


    Work with me here … the kid needs to be studying for his finals coming up and not defending the good name of custom bikes, the Nicklus’ and/or Desperado!

    …. and I thought I was the only bad influence in his life ….. lol

    Oh well ………… as you say …. Ife ain’t a popularity contest!

    Over & Out,


  34. 34 LostDog Apr 21st, 2009 at 5:45 pm

    Mr. Nicklus, I owe you an apology. After glancing at your website I think I may have judged your age a little higher than I should have. I’m twice your son’s age and knowing now that he is 22 helps me to better understand his posts. Conrad, there’s not much I can say that you would listen to because there wasn’t much said to me when I was 22 that I listened to either. Go get’em tiger!

    Nicker, because you make uniquely singular, one-of-a-kind anything does that make you BETTER than anybody else? The point of my “who gives a rip” question was that what does it matter who rides what. Riding is a passion that is either in you or it ain’t. Your comments certainly sounds like you have a healthy dose of omnipotence in you. It smells like the difference between us is that I’m not going to scoff at the bike the guy is riding who’s parked next to me at a rally. It’s what he’s got and he’s riding it so that make him a brother to me. And my ‘devil’s advocate’ comment was solely to get people really thinking about what they purport as “custom”. On rare occasion do I see a bike that I can’t pick out a part or two (or three or four or five, etc) that I know was made by someone else or off the shelf. Lastly, if you got leathers older than me I understand why you say life ain’t a popularity contest; those things must stink so bad you’d never get a vote!

  35. 35 Jeff Nicklus Apr 22nd, 2009 at 12:14 pm


    Dude, I didn’t even get married until I was 32 (my bride was 22 …. I robbed the cradle) and even then I was sure I was too young to get married!

    Over & Out,


  36. 36 Nicker Apr 22nd, 2009 at 2:01 pm


    “…. It smells like the difference between us …”

    Well, using your nose instead of your brain explains “lost dog.”

    “… to scoff at the bike …”

    “Scoffing'” …. Exactly where was-zat…..???….. not from me.
    Hell, a Vespa with an extended front end is interesting to me.
    You missed the point.
    The issue was “Custom” vs “COTS assembly”
    The issue is differentiating the interesting-and-engaging from the ubiquitous-and-mundane.

    Now, you may well feel offended if your scooter isn’t “appreciated or recognized as a custom.”
    But then, that’s your problem….. certainly no one leases.
    Think about it.

    “… you have a healthy dose of omnipotence in you …”

    Let me explain something very simple to you.
    Authority doesn’t come in “doses” it is earned.
    It is principally an amalgam of one’s age, experience, ability, and intelligence.
    What part of Paying Your Dues is it that you don’t understand…???

    “… he’s riding it so that make him a brother to me …”

    So, anyone ya park next to is “your brother”…………. ???
    You’ve got a lot to learn…!!

    “… those things must stink so bad …”

    If you last long enough you just might learn to appreciate your own old set-a leathers,
    Son, you’ve got newbie, break-in-biker written all over you.
    Try less talking and more listening.


  37. 37 Nicker Apr 22nd, 2009 at 2:15 pm


    “… the kid needs to be studying …”

    No better place to study “sociology” then right here…… 🙂
    Great fodder for a term paper.


  38. 38 Conrad Apr 23rd, 2009 at 2:05 am

    LOL. Jesus you guys!!

    My God sometimes I laugh so hard at stuff you say I cant even type at the moment. I just got back from the shop ( 2:05 am here, I cant seem to find the time anymore to go work on my own projects due to school) and I have been studying!!!! But I have not been able to get on as much due to the writing of these stupid research papers the professors think is so damn funny to give us.


    22 Is the magical age for me! I see it as it only goes straight or downhill from here…Well straight until my over the hill party at 40 then downhill. I want to do is my school stuff and building my “customs” right now! Thanks for the kind words above though!!!


    Well what can I say, being on here helps me learn new words and ways of wisdom from you, Gar, Nicker etc.

  39. 39 Mike Greenwald Apr 23rd, 2009 at 6:19 am

    Conrad and the double deuce. Lucky Man. Happy Birthday

  40. 40 Conrad Apr 23rd, 2009 at 12:22 pm

    Thanks Mike!

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