Jeff Nicklus, founder and CEO of Desperado Motorcycles announced that his company will act as the primary sponsor of the Nicklus Performance/Desperado Motorcycles Super Gas Camaro for the remainder of the 2009 and the entire 2010 racing season. Jeff estimates that The Desperado Camaro and the Desperado Motorcycles name will be seen by 2.5 – 3 million people who attend physically the 23 NHRA races annually.
Further the NHRA has a long-term contract with ESPN and all races are televised. “We will be able to interact with thousands of people at the race track and via ESPN we expect to reach a projected 10 million viewer’s/attendees in a 12 month period.” Nicklus continued. When not acing the Desperado Motorcycles Camaro will be on display at bike events. Desperado Motorcycles builds individually hand built high-end performance custom motorcycles.