2010 Victory Motorcycles Line-up

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Yesterday in Los Angeles, Victory Motorcycles revealed its 2010 models. To summarize, 2 brand-new models are launched, the 8-Ball line is expanded and 1 model finally gets ABS as an option.

victorycrosscountrymodelVictory Cross Roads and Cross Country are 2 new models conceived to compete directly with the Harley-Davidson Road King and Street Glide. MSRP pricing is $1000 less than the respective Harleys, $15,699 for the Cross Roads & $17,999 for the Cross Country. Both use the 50-degree, 106 cubic-inch, 4-valve-per-cylinder air/oil-cooled, fuel-injected motors claiming 92 hp and 109 ft-lbs. Both new models feature a 5.8-gallon fuel capacity gas tank, 43mm inverted fork with 5.1”of travel (same as on the Vision), and air-adjustable shock offering 4.72” of travel, very long18” floorboard. a seat height at 26.25”(the lowest in its class) and adjustable handlebars (by rotation without disassembly), Victory also claims that the hard luggage compartment is bigger than all its competition (21 Gal. 25 pounds)

The Cruiser 8-Ball family now includes the Hammer ($13,499) and the Vision ($17,999) priced at a lower point than the 2009 8-Ball models. The Cruiser uses a100”(1,634cc) 5-speed V-Twin to keep price down and is a 2,500 savings over the standard Vegas. The Vision retains the 106/6 V-Twinnand a 6-speed transmission that all Visions use. Both bikes feature blacked-out components, minimum chrome, lowered seats by 1/2”

Models Vegas & Kingpin have new seats, footpegs, new handlebars and cosmetic changes. Arlen Ness designed a limited edition Victory Vision, and Cory Ness a Victory Vegas Jackpot. Victory Motorcycles

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31 Responses to “2010 Victory Motorcycles Line-up”


  1. 1 just my opinion Jul 24th, 2009 at 2:53 pm

    Looks like Victory is doing everything right. More bad news for HD.

  2. 2 sheriff Jul 24th, 2009 at 3:25 pm

    Sales of Victory motorcycles to dealers decreased 55 percent during the second quarter of 2009 when compared to the same period in 2008. Polaris says the decrease reflects the planned reduction in shipments of Victory motorcycles to dealers in North America during the quarter in response to dealers’ efforts to further reduce their inventory levels as well as the weakening motorcycle industry retail sales environment.

    Although dealer inventory levels are 24 percent lower at the end of the second quarter 2009 than at the end of the second quarter 2008, further reductions are needed given the weak motorcycle industry retail sales environment, the OEM says.

  3. 3 Pitbull Jul 24th, 2009 at 5:07 pm

    They can be cool as hell but they still wont be a Harley.

  4. 4 Tom Jul 25th, 2009 at 6:41 am

    Each year victory has carefully expanded their line and hasn’t seemed to make any mistakes. I currently own a 2006 Ness Jackpot. As american companies I would like to see both Victory and Harley Davidson do well. In the current economy it will be tough to get the numbers back up. Let’s face it for the average american as much as we are passionate about bikes, it is considered a luxury and not a necessity. I am anxious to see the 2 new touring models.

  5. 5 Rodent Jul 25th, 2009 at 8:12 am

    Seems like Victory buyers are use to be Harley Buyers..No virgin buyers

  6. 6 Brett Jul 25th, 2009 at 9:44 am

    after doing a ride in Minnesota & finding out one of Victories main design factories is in Minnesota, it explained why so many Victories were on that ride. I don’t like how they look like space ships though.

    Also this isn’t anything for Harley to worry about. Harley sells Billions of dollars worth of bikes & other stuff each year. Companies like Honda & even Polaris make many other machines & that is what they base their business on. If you go strictly by bike sales, these companies are not making the money Harley is on Motorcycles only. Honda, if you just went by cruiser type bikes & not their sport bikes or crotch rockets, do not even scratch Harley. Then add in Honda makes everything from ATVs to Cars to Lawn Mowers & comparing the 2 companies becomes impossible.

    Polaris is a snowmobile & ATV company. On both the Polaris & Harley sites, they have their sales figures & Financial statements. Victory is not any competition for Harley.

    Yes any bike is another option for people, but again, HD makes Billions while these others make a 10th of that. If it wasn’t for a major company owning them that relies on many other products, Victory as a stand alone motorcycle company, very well would be out of business.

    We talk about HD’s bad finances right now, but the aren’t really that bad. It’s called HD must scale back to what they were in the late 90’s…..no ridiculous things like a Sportster only plant. They got greedy & wanted everyone who wanted a HD to have one. Well they do now, so it’s time to cut back, the market is flooded. HD going back to their waiting list may be a very good thing. It makes people want the bikes again & makes them hold their value. They got bigger then they needed to be, now they need to streamline to be a fighter again.

  7. 7 tattooeddmike Jul 25th, 2009 at 9:47 am

    I agree with you Tom,… We as Americans need to stick together as far as getting through this tough economy and hope that both companies do better.
    Seems though that most first time buyers are just that, and with money tight for most of us I don’t think it will be easy for the guy with a family to go out and buy any new motorcycle….
    I personally am not in a position to buy any new motorcycle in the forseeable future and short of winning the lottery or if somesuch windfall should come my way I think I would still prefer to buy older machines be it Harley, Indian or older English machines and or finish a couple of projects.
    Still, hopefully the after market & custom builders that are still around will bounce back. As has been posted, many of the shops that were in it only for the bucks are long gone, and with that weeding out of sorts is what we have seen. Good Luck to All, and Cyril thanks for giving us an insight to the motorcycle industry as well as a place to vent and share our opinions, good, bad, and ………….
    Later.

  8. 8 Larry Jul 27th, 2009 at 5:06 am

    Poster at the HD dealer “Where the thinking ends and the living begins” . So true. Comments that Victory is no threat to HD: To a thinking individual a motorcycle that is more roomy and comfortable, has 20 more HP, is lighter, has a lower seat, and has 20+% larger saddlebags, all at a cost $1000 under the competitive model from HD… well, not much thought required really.

    Comments that they look like spaceships: Only one Victory model looks like the Vision and that’s the Vision. I can’t see the spaceship resemblance in the Jackpot.

    I test rode Victory bikes back in 2002 and thought they had some work to do. I test rode them again in 2006 and bought one. Victory bikes get better every year.

  9. 9 AZ ROB Jul 27th, 2009 at 8:30 am

    Anyone who says Victory is not competiton has probably never ridden one. I have had both Victory and Harley. Personally I kept the Victory. Side by side the victory wins in every catagory except for one They dont have the marketing to sell billions of dollars in tee shirts, boots, helmets, pants and other related crap you don’t need. So while you are broke from buying tee shirts I will be out riding my Victory.
    p.s. I haven’t seen one thing on my Vic yet that said “made in china” can’t say that about the Harley.

    Buy American Stay American

  10. 10 BikerMarc Jul 27th, 2009 at 8:58 am

    Happy Monday Bikers,

    Here’s my 2-cents.

    Victory has come a long way since its brand launch. Bikes ride and handle well.

    That said, let’s not let our good friend, Arlen, go too wild or any wilder, on the Vision’s design, look and feel. The spaceship look referred to earlier is a scary picture – closer to the Goldwing mindset than the V-Twin bro’s picture of a “cool” ride.

    On the mechanical side, great job Polaris/Victory. Nice motor, nice frame, good parts.

    Just my 2-cents.

    BikerMarc

  11. 11 Milwaukee Mike Jul 27th, 2009 at 10:19 am

    We rent both Harley and Victory touring models at our Street Eagle Motorcycle Rental stores in Phoenix & Tucson and our experience is that the owners of Victories are the most likely renters of Harleys and vice versa…enjoying putting something different between your legs from time to time does not have to be “disloyal”…it can be the spice of life…let’s ride!

  12. 12 V-rodder Jul 27th, 2009 at 10:20 am

    Simply put the Cross Country is a home run for me. Finally a sport touring bike that isn’t a Harley “Sea of Sameness” FLH. It’s great to see a MODERN styled bike from an American company for a change. Not everyone wants their bike to look “classic”. Cudos to you Victory for taking the path less traveled. I will be test riding one as soon as they hit my dealer.

    I’m not a Harley hater as I have a ’06 V-rod. It’s just they aren’t doing anything new at all. The V-rod was the last new bike from them. Everything since 2002 has been just a re-do of an existing bike. The V-rod community (all 3 of us, LoL) have been screaming for a touring version for at least the last 5 years. What do we get? Another stripped down street cruiser aka the V-rod Muscle. Note to HD, every V-rod ever made has been a stripped down street cruiser. Again another re-do.

    Just my $.02,

    V-rodder

  13. 13 Ronjohny Jul 27th, 2009 at 12:17 pm

    I can’t put my finger on it, but there’s just something wrong or missing with these bikes. They’re trying too hard to be something they’re not (HD). It would be like HD manufacturing smowmobiles (which they failed at miserably in the 70s I believe) , and trying to mimic Polaris or Ski-Doo. It just isn’t authentic, and why? It’s like the new guy wants to be your best friend, so he tries to be just like your life-long best friend instead of his real self, but he can’t. It doesn’t work, and it shouldn’t. I’ve seen the bikes, and they show Victory is capable of producing a decent machine, but IMHO they may have reached their apex as far as cutting into a satisfied segment.

    Buell is busting into the ranks of sport bikes at AMA racing, but they’re doing it with character – not copy-cating. Buell will either prove itself worthy as a performer or fail. Victory seems to be trying to style its way into cruiser territory. As far as the other cruisers and touring bikes, Victory over Suzuki, but Kawasaki before Victory. And Honda at least has done it their way. I’ll be interested to survive long enough to see Victory hit 50 year anniversary.

  14. 14 Larry Jul 27th, 2009 at 1:39 pm

    Ronjohny wrote: “I can’t put my finger on it, but there’s just something wrong or missing with these bikes”

    You mean a bar & shield logo, right? If Harley made these bikes you’d be frothing at the mouth to get one. Words like “authentic”, “genuine”, or “mystique” just won’t get it any more. Riders want more substance and less marketing jargon/catch phrases.

    I rode my boss’ Ultra Classic about 50 miles last week. After riding my ’06 Victory Kingpin for 35,000 miles the Harley felt small, clunky, and way underpowered. I was less than impressed to put it mildly. No amount of imagined “mystique” can make up for the 100 ft/lbs of torque my bike makes before 2400 RPM, or the 18″ radial tires, or the inverted cartidge forks and monoshock, or the impreterbable chassis, or the longer wheelbase.

    Ever change the final drive belt on a big twin Harley? I can change my final drive belt in 20 minutes. Oil change? One reservoir, not three. At maintenance time there is a price to be paid for that “authenticity” as well.

    Victory isn’t copying Harley, they are beating Willie G. at his own game. When Arlen Ness and Sonny Barger ride Victory motorcycles what does that say? Sonny Barger says his Vision is the best bike he’s ever ridden. I figure he’s ridden a few…

  15. 15 just my opinion Jul 28th, 2009 at 10:52 pm

    Victory is compitition for HD. Not only is Victory rated better in dependability but they cost less than HD. Any one that has been doing sturgis or Daytona or any other rally for the last ten years has seen the changes in which type of bikes are showing up. It used to be HD 90% but not any more. I would say it is probably more like 35 or 40 % HD and the other 60 – 65 % is bikes such as Victory and Honda. HD is losing market share daily and them not making new modern model’s is not helping them. You can say that the Victory vision looks like a space ship but the same was said about the 57 Cadillac. Lets be honest those designs sold well back then and so does the Victory now. Why because they don’t look like the same old bikes that have been sold for fifty years. Can a average rider tell the differance between a 2000 roadking and a 2008 roadking? if most people had to pick the 2008 they would fail. Sooner or later HD has to change designs and with their main customer base that wants the old school look that will be no easy task. They have introduced some new models with out great success. I have said many times that I wish HD well and I do, but the writing is on the wall. Move into the future and make bikes that the younger people want and can afford or start building lawnmowers to pay the bills. HD has sold the legend for years very well but the younger generation wants more than the legend. They want bikes that look modern and bikes that can be abused and still out run anything else on the road. Victory on the other hand is doing a good job at bringing the younger riders in, there bikes have more power than HD and good looks at a lower price than the HD counter part, they are also doing well targeting the older rider that has more money to spend. Victory will continue to gain market share as HD loses market share unless something changes. HD needs to realize that most Americans now have a walmart mentality. HD better figure out how to build faster bikes that are more dependable at a lower cost or they will lose most of the young riders and they better build the same bikes the older riders like cheaper or they will lose a lot of the older riders as well. Not to mention the fact that Victory has a warrantee that is much better than HD’s.

  16. 16 Chuck Jul 29th, 2009 at 12:40 pm

    I recently rode all the tourers before purchasing mine. The final decision came down to the Harley Ultra (CVO) and the Vision. I made a list of the differences (advice of the HD dealer) and compared them.
    1. Room on the Vision hands down winner
    2. Ride the Vision has intuitive handling versus the gliding feeling of the HD
    3. Power and torque the Vision has a ton more torque and the power to pass easily in 6th gear. HD had to downshift one or two gears to do so.
    4. Reliability and cost of ownership Victory 95% customer satisfaction and average of $6,000.00 less maintenance cost of ownership over the life of the sled.
    5. Price of the Vision $9,000.00 less.
    6. Dealer support and availability hands down to HD.
    7. Foreign part content is much higher on the HD. As a retired soldier this means a lot to me.
    8. Wow factor, I get a ton of thumbs up and pics being taken down the road. When you stop get ready to talk bikes!
    Thanks to the manager of Centennial Park HD he made my decision much easier.
    Just the facts. Ride safe whatever is right for you!

  17. 17 tejasandre Jul 29th, 2009 at 1:53 pm

    What’d you buy chuck?

  18. 18 V-rodder Jul 29th, 2009 at 8:18 pm

    Test rode a Vision. Great bike no question about it. Very high tech machine with great aerodynamices. However it does have one achilles heal. It forms such a good air bubble around the rider that the rear cylinder cooks your crotch. I’m 6’1” and I couldn’t get my knees out far enought to direct some air to the seat area. It was an overcast 80 degree day and after 30 minutes, I started to notice some crotch pot cooking going on. This is a well known issue with them. Just check the VOG forum. Other than that though, I loved it. Victory is working on a solution, but nothing definitive yet. It’s great in cooler temps, but for summer riding… not so much.

    V-rodder

  19. 19 V-rodder Jul 29th, 2009 at 8:23 pm

    Oh one of the coolest features of the Vision is the adjustable windshield. You can adjust the windshield up or down with the flip of a button. Wind/rain an issue, just move it up. Cruising around town and want some more air, move it down for that custom low look. It’s the best add on for touring bikes since the saddlebag. It’s that good!

    V-rodder

  20. 20 Chuck Jul 30th, 2009 at 6:34 am

    I bought the Vision Tour Premium black. The first Vision I rode didn’t have the lowers and I cooked also. With the lowers on and turned in it isn’t a problem at all. I was really surprised at how hot it was without them. I test rode at Sturgis in 90+ degrees and no problem with the lowers on. The Gold Wing is a real foot cooker.
    I,m not sure about the HD plan to shut the rear cylinder down in heat or traffic just another computer to fail. Why not address the real cooling problem? I rode through the badlands at 114 degrees with no issues. I guess those Death Valley road tests paid off.

  21. 21 c.l.hale Jul 31st, 2009 at 6:50 pm

    I currently live in a facility because I am paralyzed from the waist down. Soon I hope to be out and up. When I started to use the computer here daily I started to look up V-twins and to see what was out there. I’ve owned a few bikes over the years (H-D, 1965 shovel, ’75 shovel, ’82 Sturgis kick and electric, ’86 883, ’90 FLHTCU, ’98 1200, and others I can’t seem to think of at the moment) and when I took a look at Victory bikes I was floor-boarded!!! Looks AND a power-plant of 100ci and 106ci !! Harleys have been occupying my stables for many years. I have nothing detrimental or unsavory about any H-D I’ve owned, rode, or seen. It’s ALL good.I wish every manufacturer, builder and rider the utmost in their missions to build the top American Iron V-Twins!!! I must admit now that every morning I come aut of my room I sit down and check out to see how many new sites are on the computer and the first thing is always Victory. How I would love to be able to hear the thunder from the pipes as I rode one of those classics out and about! I live in Hilo, Hi. and the only bike dealer in town just closed up (H-D).Keep Ridin’ ya’all. And remember that the time spent puttin’ down fellow riders machines is a good time to spend looking at the alternatives. God knows I wish I was up and cruisin’ Hiway 1 from San Diego to Bellingham, Wa. Don’t take ridin’ for granted as it truly is a priviledge!!!!!

  22. 22 Chuck Jul 31st, 2009 at 8:48 pm

    Amen brother. Have you looked at trikes or the Can-Am Spyder (rode that also.) Where there is a will there is a way.

    God Bless,

    Chuck

  23. 23 Biker Jim Aug 5th, 2009 at 4:28 pm

    Hey c.l.hale sorry to hear about your problem. The week of the Victory dealer meeting Lehman released a triked version of the Victory Vision. I know for a fact there are Lehman dealers (one near me) that have modified Lehman trikes so they can be ridden using just your hands. If you really want to feel the wind in your face again you might consider looking into a triked out Victory. BTW Lehman also offers a Victory Kingpin trike (the Pit Boss) which is a hoot to ride.

  24. 24 Biker Rex Aug 9th, 2009 at 2:42 pm

    HD does make a bike to cater to the younger crowd its call a BUELL $10,000 and many styles and fast as hell. I like both companies test road the vision and the hammer last year, excellent bikes. I owned a fatboy 98 and a 97 m2 buell looking for another bike and really leaning towards Victory

  25. 25 TrailBarge Aug 21st, 2009 at 11:17 am

    Brett wrote “…Also this isn’t anything for Harley to worry about. Harley sells Billions of dollars worth of bikes & other stuff each year. Companies like Honda & even Polaris make many other machines & that is what they base their business on. If you go strictly by bike sales, these companies are not making the money Harley is on Motorcycles only. Honda, if you just went by cruiser type bikes & not their sport bikes or crotch rockets, do not even scratch Harley….:

    Sooooo…. we are supposed to think that HD is the better choice because they make an obscene profit?!? Or is it because their mechandising is shameless? You seem to be putting forthe both arguments. Neither of which, by the way, tells us that HD has a BETTER product.

    You sound like my boss justifying using Windows on our computers “because everyone else does it”. Crap is crap. Good stuff is good stuff, regardless of the sales figures.

    Dang.

  26. 26 Michael Aug 26th, 2009 at 11:09 pm

    If you want to buy a reputation, buy a Harley. I thought I would buy a bike instead.

    Test rode a Vision and an UC Electra Glide. The Vision has standard features that you have to buy for the Glide. No shifting noise; lots of power. Comfortable. All around great bike. Tech Support is outstanding.

    Bought my Vision back in May. Not a day goes by that I’m glad I’m not a member of the status quo.

    Gee…I don’t have to buy the Harley gear either…BONUS!

  27. 27 Dave Oct 5th, 2009 at 11:39 am

    every one talks about harley and victories. both are great bikes. made in america. i ride a poor mans harley. a honda shadow Ace. it is a nice riding bike. i have a hard time taking it out. my friends all have harley’s and make fun of me. i am a war vet. i was disabled a few years back so money is a big problem. i wish the price of a harley or victory would be more affordable. so if you see me riding my jap crap. please don’t give me a hard time.. i just want to ride, thanks

  28. 28 Dave Sebastian Dec 24th, 2009 at 2:45 pm

    I have no clue of how many bikes I have owned, Harleys, the big 4 Jap bikes ,all the British stuff ,the Italian rides the BMWs After 35 years of riding long distance,short distance in every kind of whether you can imagine. I feel like the best bike to own and ride is the one that you like the best. It just dont matter what ya ride ,what matters is are ya having fun. After all these years of riding I think that I will get myself a Victory Cross Country,, and cross the country,,,,AGAIN. Dont stop riding,, its good for ya!

  29. 29 Mal McPhail Mar 25th, 2010 at 9:48 am

    Bought my Victory Vision Tour in July 2009 here in England.Really love it and enjoying every mile I do. Because they (Vision) are so rare over here (15-20 total) they get loads of attention and interest from riders and non riders alike. I have only ridden a Harley for 4 hours in San Diego a few years ago so can’t really comment much there. The simple answer is buy what you can afford and enjoy it.

    Not every bike suits every person and vice versa.
    Actually thinking about renting a Victory Vision some time later this year on a possible holiday to Texas/Arizona – might call on some of you for advice, routes, places to go/stay etc.

    Ride Safe
    Mal McPhail
    Royal British Legion Riders Branch

  30. 30 Larry Crockett Aug 19th, 2010 at 3:44 pm

    The Harley-Victory debate reminds me some of the Windows-Mac debate. It’s partly a matter of preference but I fear sometimes Mac and Harley owners look down on others, which is silly. Get what you like and can afford and don’t worry about what others think.

    I have purchased 3 Victorys over 6 years and like them. They’re not perfect, but are very good American bikes. I rented a Fatboy for a week in Maui and had a blast. Currently, I have Victory Vision 8-ball and like it a great deal, especially the “ergos”—I think I am less likely to dump it and, if I do, it will be easy to pick up with the bumpers. A few little nits, but of the 4 bikes I own (Gold Wing, LC 1500, Vulcan 1600, and the “V8”), it is by far my favorite. Couple of little things to fix on it, but I would buy it again.

    Let’s all pray that all the m/c brands stay healthy. Some (like Buell) are dying, and all motorcyclists would suffer if some of the majors died in this slow economy. If they are all healthy and bringing out new bikes regularly, we benefit enormously.

    So enough of the brand bigotry.

  31. 31 Donny Jan 25th, 2011 at 8:56 am

    Victory is Harley sixty years ago . Harley still thinks it’s sixty years ago. The only modern bike harley has is the v-rod and it needs five to seven grand to run like a victory. In a nut shell,you could buy almost two victories for that. Victory is as much American made as Harley,so Harley looses that battle as well. Victory needs no after market for most of there rides,so you do not need to stick an extra five grand in it to cruise the street. There eight ball line only lacks a rear seat and foot pegs and thats it.(PS) With Victory you get a dealer ship network that will “SUPPORT YOU”, with harley you get mental abuse and no help. People are also buying Triumph,or Indian bikes instead of Harley. The Indian and Triumph have a small dealer network,but they will still help you and Harley will not.

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