I read your comments and of course I disagree with many of them. One being that in a difficult economic situation people are systematically going to go for for a cheaper Harley-Davidson model. I never believed that a biker wishing to ride a new V-Rod or Softail or Electra Glide is going to buy a new Sportster because it’s cheaper. My opinion is that he will not buy anything, keep his current bike and tinker with it until better times.
This morning I was not surprised to read that Keith Wandell, Harley-Davidson President and Chief Executive Officer, said in an interview with The Business Journal that the company mistakenly thought the recession would push consumers toward Harley’s Sportster and other less expensive motorcycles. Harley management ordered a Sportster production increase but of course retail sales didn’t materialize. And now dealers have a glut of this model…I believe in discounts, but not in pushing me to buy a model I don’t want. So, Harley give discounts, as much as you can without losing money, for each bike of the line-up. Simply because you will never push a biker to buy the bike he doesn’t want. So now is the time to buy a Sportster…if you wanted a Sportster.