Erik Buell, Founder and CTO of Buell Motorcycles says it himself in his website. His Blast model was initially conceived as a first bike for somebody who has never been on a motorcycle. Something cute, light, low and easy to handle. But he admits that it has never been an innovative, breakthrough sport bike and that it has somewhat pulled away people from what is really a true Buell bike.
Because the Blast doesn’t fit with the brand, Erik has imagined a very creative way to announce its extinction. With a great sense of humor, by a process that he calls “ruthless engineering”, Erik Buell is shown turning Buell Blasts into colorful metal cubes (pick your color), each numbered and signed by Erik himself. Read this full “Crushing Story” and see 2 videos of the new re-designed Buell Blast (0 HP, 0 ft.lbs, 360 pounds) by jumping to this Buell Page.
Added Sept. 12, 2009 9.30 pm. Buell, a subsidiary of Harley-Davidson, will lay-off employees and is temporarily stopping production.