Yesterday I received an advance copy of this new gorgeous book and of course could not resist spending my all evening reading about the 50 Builders featured and look at the superb photography of their custom bikes. As you remember, one year ago S&S Cycle was celebrating its 50th Anniversary, commissioned 50 builders (for reason of schedule conflict I had to decline their request) to build a custom bike using one of their engines, and organized a big party at their Wisconsin headquarters.
This gorgeous 224-page hardcover book with a foreword by Jay Leno is written by Howard Kelly, ex-communications manager at S&S Cycle and photographed by Michael Lichter.
What I appreciated the most in this new celebration of some of the world’s leading custom bike builders is the fact that, in addition to those builders who already have an household name, it introduces you to a new generation of builders from the US and abroad. Time was overdue that they get the public exposure they deserve. Also, I liked very much the fact that Michael’s photography is, for a change, done on a black background, helping your eyes focus on the beautiful details of these rolling pieces of art.
In 1958 George Smith started S&S Cycle with a mission of “making all bikes go faster”. His philosophy has never changed and the 50 bikes presented in this reference book were all required to be intensively ridden (unfortunately in poor weather condition) during the 50th Anniversary Celebrations. For their beauty and intricate details all these custom motorcycles would deserve to be featured and preserved in museums, but all of them were conceived and S&S engineered to be ridden fast. They are pure custom motorcycles and looking at them may give you new inspiration to perpetuate the art of motorcycling. You can order online by going to “S&S Cycle Presents Today’s Top Custom Builders“.