Harley-Davidson Owned MV Agusta Releases Its First 2 New Models In 10 Years!

mvagustabrutaleWhen in July 2008 I pre-announced the acquisition of Italian manufacturer MV Agusta Group by Harley-Davidson for $109 million, your comments were about the strategy that both companies could pursue after such a deal. Part of the answer is given today with MV Agusta unveiling its first 2 new models in 10 years! A MV Agusta spokesperson said that the release of these 2 brand new versions of the extremely sexy Brutale sport bike priced at $15,000 (model 990R) and $18,000 (model 1090RR) result from the support brought by Harley-davidson.85% of these 2  models are new components. 15400 of the original Brutale have been sold worldwide. The Italian company also said that it has already 40 dealers in the US and is actively pursuing the expansion of its distribution network in our country. Below are the 2 new models launch videos, the bikes then the engine. Picture and videos courtesy of MV Agusta USA.

Zipper's Kits For New Bikes

9 Responses to “Harley-Davidson Owned MV Agusta Releases Its First 2 New Models In 10 Years!”


  1. 1 Brenda Fox Sep 29th, 2009 at 10:38 pm

    Right on!
    The MV Agusta Brutale 910 was absolutely one of my most favorite bikes to ride (oops…Mr. Police officer I thought it was a unicycle…)
    I’m really looking forward to the 2010.

  2. 2 jatinder pal Sep 30th, 2009 at 2:36 am

    Interesting bike….f*#k the police brenda…

  3. 3 FREDP Sep 30th, 2009 at 8:13 am

    The 2008 models were an awesome machine. If you love the naked look and the exclusivity of the bike, you can’t beat the new pricing. Heck, a used 2008 910 sells between 17k- 18k. Harley’s hitting the market running on this one! With their marketing department, I don’t see this bike being unknown to the vast majority very long. You gotta ride one, Cyril!!!!!!!!!!!!!

  4. 4 Brandon Sep 30th, 2009 at 10:25 am

    The original Tamburrini design was kept. Good. But did Harley bring to MV Agusta? Only money and some introduction to their US dealers?

  5. 5 fuji Sep 30th, 2009 at 12:40 pm

    Harley Davidsons MV survival pill. take one for a bright future ,feel good for tomorrow.

  6. 6 fuji Sep 30th, 2009 at 2:09 pm

    Brandon :
    The original Tamburrini design was kept.
    But, why did they let go of Tamburrini ?
    When he claimed that he would stay on as chief designer, Tamborinis words. Retiring, words of other lips.
    Like him or not as a person he was one of the icons of the business.
    Ducati 916 A legend
    MV Agusta F-4 another legend

  7. 7 just my opinion Oct 1st, 2009 at 8:19 am

    This is a great looking bike but if HD wants to sell them to the younger riders they better be able to keep up with a Hyabusa. I don’t know how fast these bikes are but I hope for HD’s sake they are screamers. Other wise they are just the next Buell or Vrod.

  8. 8 fuji Oct 1st, 2009 at 9:05 am

    This bike was not designed to compete with the Busa. Wrong market.

    The MV Agusta F4 is a bike to compare with the Busa and I’am not sure thats a true comparison it all depends on what purpose you are comparing it to or for.

    Don’t think for a minute that this bike isn’t capable of running away from a Busa in traffic or turns. Open highway differant story.

  9. 9 bigalyts Oct 2nd, 2009 at 7:39 am

    Whereis that Exhaust under the Rear Seat, signature MV Agusta look? It looks like a Ducati ! Not a Bad thing, just not such an original thing. They Built the ZX-14 to keep up with the Busa ! This is a different type of Market and Buyer! This is the kind of Bike you will see in the Isle of Man.

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