Lorenzo Lamas. Eddie Trotta. Day One For An Icon.

lamascycles1lamascycles2Friday in Daytona started by quick text message exchanges between Lorenzo Lamas, business partner Chad Greulach, Eddie Trotta and myself so that we could resolve our Biketoberfest schedule conflicts for an unveiling of Icon, the 1st limited edition model of the Lorenzo Cycles line. We all ended up on time at Eddie’s big rig on International Speedway except that Lorenzo succeeded several times to escape our vigilance, too happy to spin around the speedway on Icon and to do a couple of fast stints on the long bridges of Volusia county. Well, finally I spent some time with Lorenzo & Eddie talking about the business of custom motorcycle building (an endless topic…), detailing Icon and listening to Lorenzo Cycles plans for the next 12 months.

icon1icon2But 1st, let me tell you clear & loud something that some of you don’t know. Lorenzo Lamas was a long time biker before and after being one on the Renegade TV series. Is a biker the one who frequently experience the road on 2 wheels including overnight trips, tinker with his bikes, know how to talk about them and share common values with his fellow bikers. Period. As a matter of fact, few among you know that in 2002 Lorenzo jumped successfully 12 PT Cruisers in front of Daytona Harley-Davidson on a Honda CR-500…Second, in former comments some of you wondered about the way a collaboration between Lorenzo & Eddie could work.

icon3icon4Simple. Lorenzo loves bikes, has his own design visions and understanding of what should be a riding custom motorcycle. He went to Eddie Trotta, a man with expertise, to produce his ideas. After interviewing Lorenzo and to take a musical illustration to this business approach,, it is clear that he “writes the melody” of the bike (overall design), talk “orchestration” with Eddie (choice of main components & accessories) and let Eddie & crew free of the execution (fabrication, paint & assembly). Isn’t the same way all reputable builders work with their collaborators, fabricators, mechanics, painters, etc? As I wrote 20 years ago in my custom building philosophy ” Designing & building a motorcycle is like composing & orchestrating a song. Everybody can use the same notes. But who is going to make a Hit”.

cyril-huze-lorenzo-lamas-biSo, is Icon a Hit? Time will tell, but for sure it’s a beautiful custom riding bike and I really think that the Duo Lorenzo/Eddie will have not too many difficulties taking orders for the 13 bikes (13 is Lorenzo lucky number), maybe before tomorrow evening, end of Biketoberfest. Icon design has the flair of  both men. Unmistakably Eddie Trotta is the body work, the paint job and some proprietary accessories. Unmistakably Lorenzo Lamas is the overall stance, the sitting position with a lot of chopper attitude, the classy upswept exhaust system with offset pipes for a more “explosive” visual effect, the black semi-gloss accents all over the bike (93″ S&S engine rocker boxes, velocity stack, exhaust, front end, etc), and a multitude of other accents. This Icon is exactly the custom bike that Lorenzo wants to ride today in Daytona. It’s HIS, produced by Eddie Trotta. It carries the number zero of 13, and it’s for him a keeper…What’s next? A limited edition Lorenzo Cycles bagger already rumbling in Lorenzo’s mind to be unveiled during Daytona Bike Week in March 2010 with a few new production parts made especially for it by Eddie and that they will market together for all Baggers. Also in the plans, probably next month or so, the start of a 12-month Lorenzo Cycles Show Tour around the country where charity work will take a predominant place. If there is one instance where Lorenzo will use his celebrity, it’s in giving back to different charitable institutions. And for Florida residents, I announce that Lorenzo & Eddie will lead the November Christmas Toys For Tots Run of South Florida, the largest in the country. I know a little bit more about new projects and will disclose as authorized by Lorenzo & Eddie. Words of bikers to bikers…Lorenzo Cycles.

20 Responses to “Lorenzo Lamas. Eddie Trotta. Day One For An Icon.”

  1. 1 Brandon Oct 17th, 2009 at 10:16 am

    Wish I could be in Daytona to check it out. Cyril, I trust your point of view. Price?

  2. 2 Shifter Oct 17th, 2009 at 10:20 am

    Initially they announced a bobber. But it’s a chop. I think Eddie never did a chopper. But looks good.

  3. 3 BREWdude Oct 17th, 2009 at 10:32 am

    good for Eddie that Lorenzo says he designed the bike. Looks like an OCC to me. About 3 years behind in design.

  4. 4 1550tc Oct 17th, 2009 at 10:47 am


    Looks like an OCC to me. About 3 years behind in design.

    i never was a fan oof the BIG whole UP and OUT frames

    In looks as i dont know the parts, isnt this just a dejevu of a 10-12K CCI bike in a box from 2001??

  5. 5 Patrick R. Oct 17th, 2009 at 10:53 am

    1550tc. C’mon. Be serious. If you can build same for the price you state you are a genius. Looks like Paughco Springer, Evil eng. open belt, RC Comp wheels.

  6. 6 J Oct 17th, 2009 at 10:53 am

    Yeah ok….. Guess the “vision” is lost on me… True, didn’t know about the jump, tho- pretty impressive.

  7. 7 Frito Bandido Oct 17th, 2009 at 12:52 pm

    Muy like everybodi

    Same caca……….no original

    Eddie needs mucho dinero…….take from rich hombre

    Jesse James livesssss!!!!

    Frito Bandito

  8. 8 Conrad Nicklus Oct 17th, 2009 at 2:29 pm

    looks like a JJ bike up front with a Trotta bike ass end

  9. 9 maroco Oct 18th, 2009 at 4:55 am

    In my opinion they make a good choise of components, and the bike looks great.
    Good job and congratulation.They also are free guys and they make what they want.
    And about charity,they make a good joob to.Help others is very important for humanity.
    Keep the good work.

  10. 10 Larry R. Oct 18th, 2009 at 8:01 am

    I like it. Great job, guys.

  11. 11 John E Adams Oct 18th, 2009 at 10:10 am

    Looks even better live! Thanks to both of you for your time and thoughts and all the best with your bussiness.

    If you are heading out to the speedway today take a peek – and another must see the Covington “Outlaw” Trike!!! It is way off the scale!!!!!!


    John E Adams

  12. 12 Bigalyts Oct 18th, 2009 at 10:11 am

    I think it Looks Kool and rideable. It looks like you want to ride it ! Good to hear from Frito Bandito, again! I Love Jessie, too. Every Part and Every REALISTIC CYCLE Idea he has or had comes from the Likes of all the ‘TEAM Builders” and Jessie is back there with the OCC, Copy Cats! The Best thing He Did was Marry, Sandra or Sondra! That is what “ETCHED” his carrer in being a Leader..FRito i wish you had the Talent of Eddie Trotta. By the way Frito, I love your Country, I go back every Year just to look at my Hub Caps!

  13. 13 Jim C Oct 18th, 2009 at 10:32 am

    It is a good looking bike,but I happen to like that style of bike. It is a rigid and would be curious as to what the price point is on this bike. I am thinking if it is more than $32K-$35K they will have a hard time selling many of them. Whatever the price point,ect,I hope they sell all of them and keep on going. good luck.

  14. 14 Frito Bandido Oct 18th, 2009 at 6:41 pm

    Bigalyts….mi amigo……….ur wife loves mi carne burrito……she tell me its muy grande than yurs……u r a poor chico hombre….

    Mi good amigo Jesse also has bigger burrito than u…….ur sister told him…..

    Arriba!! Arriba!!!….Jesse James livesssss!!!!!!

    Frito Bandito

    PS……….Eddie good hombre…..just no dinero

  15. 15 Curt! Oct 18th, 2009 at 10:01 pm

    Well, bike week is over. Did they sell 13 ? Certainly the design doesn’t appeal to me, even if they were 10k each. Doesn’t everyone in the world that can drop that much coin on a chopper already have one (or several) in the garage?

  16. 16 John E Adams Oct 18th, 2009 at 10:10 pm

    Bigalyts – there were teams/builders long before Jesse and OOC – growing up in the Bay Area – in the late 60’s my Friends and I used to drool over the work we saw coming from a guy named Arlen Ness – off the scale – lookin back a little further my Dad was chopping hardtails in the 50’s which he copped from who knows?? Not so much a question of copying but bumping up to another level – from this standpoint Mr Trotta is off the scale -;0)


    John E Adams

  17. 17 Conrad Nicklus Oct 18th, 2009 at 10:13 pm


    Wow Sandra came WAY after JJ became famous. She came after he had ended his shows and everything. Also, JJ would rock OCC, eddie and lorenzos world with his creativity and his ability to work metal into amazing shapes. I dont know where your information comes from but WOW your ideas and sources are on the retarded scale


  18. 18 John E Adams Oct 18th, 2009 at 10:21 pm

    Conrad – only Cryril would have a chance at that -;0)

  19. 19 tim Oct 19th, 2009 at 12:36 pm

    Wow what a miss. Reminds me of the V-Force intro. Years ago Bobbers became the new choppers then Baggers became the new Bobbers. now what? In addition HD thinks innovation means new paint jobs. God i fear for this industry.

  20. 20 Manhattan Choppers Oct 19th, 2009 at 1:02 pm

    Eddie, LL.. Thanks for a great party sat night, it was fun hanging with you guys and the bikini girls were way hot… Well wishes…

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Cyril Huze