Friday in Daytona started by quick text message exchanges between Lorenzo Lamas, business partner Chad Greulach, Eddie Trotta and myself so that we could resolve our Biketoberfest schedule conflicts for an unveiling of Icon, the 1st limited edition model of the Lorenzo Cycles line. We all ended up on time at Eddie’s big rig on International Speedway except that Lorenzo succeeded several times to escape our vigilance, too happy to spin around the speedway on Icon and to do a couple of fast stints on the long bridges of Volusia county. Well, finally I spent some time with Lorenzo & Eddie talking about the business of custom motorcycle building (an endless topic…), detailing Icon and listening to Lorenzo Cycles plans for the next 12 months.
But 1st, let me tell you clear & loud something that some of you don’t know. Lorenzo Lamas was a long time biker before and after being one on the Renegade TV series. Is a biker the one who frequently experience the road on 2 wheels including overnight trips, tinker with his bikes, know how to talk about them and share common values with his fellow bikers. Period. As a matter of fact, few among you know that in 2002 Lorenzo jumped successfully 12 PT Cruisers in front of Daytona Harley-Davidson on a Honda CR-500…Second, in former comments some of you wondered about the way a collaboration between Lorenzo & Eddie could work.
Simple. Lorenzo loves bikes, has his own design visions and understanding of what should be a riding custom motorcycle. He went to Eddie Trotta, a man with expertise, to produce his ideas. After interviewing Lorenzo and to take a musical illustration to this business approach,, it is clear that he “writes the melody” of the bike (overall design), talk “orchestration” with Eddie (choice of main components & accessories) and let Eddie & crew free of the execution (fabrication, paint & assembly). Isn’t the same way all reputable builders work with their collaborators, fabricators, mechanics, painters, etc? As I wrote 20 years ago in my custom building philosophy ” Designing & building a motorcycle is like composing & orchestrating a song. Everybody can use the same notes. But who is going to make a Hit”.
So, is Icon a Hit? Time will tell, but for sure it’s a beautiful custom riding bike and I really think that the Duo Lorenzo/Eddie will have not too many difficulties taking orders for the 13 bikes (13 is Lorenzo lucky number), maybe before tomorrow evening, end of Biketoberfest. Icon design has the flair of both men. Unmistakably Eddie Trotta is the body work, the paint job and some proprietary accessories. Unmistakably Lorenzo Lamas is the overall stance, the sitting position with a lot of chopper attitude, the classy upswept exhaust system with offset pipes for a more “explosive” visual effect, the black semi-gloss accents all over the bike (93″ S&S engine rocker boxes, velocity stack, exhaust, front end, etc), and a multitude of other accents. This Icon is exactly the custom bike that Lorenzo wants to ride today in Daytona. It’s HIS, produced by Eddie Trotta. It carries the number zero of 13, and it’s for him a keeper…What’s next? A limited edition Lorenzo Cycles bagger already rumbling in Lorenzo’s mind to be unveiled during Daytona Bike Week in March 2010 with a few new production parts made especially for it by Eddie and that they will market together for all Baggers. Also in the plans, probably next month or so, the start of a 12-month Lorenzo Cycles Show Tour around the country where charity work will take a predominant place. If there is one instance where Lorenzo will use his celebrity, it’s in giving back to different charitable institutions. And for Florida residents, I announce that Lorenzo & Eddie will lead the November Christmas Toys For Tots Run of South Florida, the largest in the country. I know a little bit more about new projects and will disclose as authorized by Lorenzo & Eddie. Words of bikers to bikers…Lorenzo Cycles.