After what sounds to me as a fiasco online auction 2 weeks ago, Bruce Rossmeyer’s Harley-Davidson, the largest Harley Dealer in the world, is at it again starting tomorrow November 20 until Sunday 22 trying to liquidate over $2 million of pre-owned bikes. And not only motorcycles, but also clothing, parts, accessories & chrome sold at 25% to 80% discount! Even a stock of Buell parts at slashed prices. As an observer, how does it sound to you? Do you have the same feeling than me? Like most Harley Dealers, Rossmeyer’s dealerships are overwhelmed with repo bikes (coming back to the dealer from the generation of “6-year loan, no credit check, everybody approved”) and trades taken in to try to reach new 2009 and 2010 bike sales objectives.
All motorcycles will be on display in the secured area at Bruce Rossmeyer Harley Davidson, 1637 US Highway 1, Ormond Beach, Florida 32174. The auction as I understand it (received conflicting info). On each motorcycle there will be its normal retail selling price. When the sale begins at 9 am on Friday, Saturday and Sunday, November 20th-22nd, 2009, buyers will have an hour to inspect the bikes. Then at 10 am whoever is sitting on the bike when the posted price is slashed will have the first right to purchase the motorcycle at the proposed price. Prices will be slashed one time and one time only to the rock bottom price. To incite you to make the trip to Ormond Beach 2 Harleys will be priced at $88.00 (not a typo). The customer gets the best price up-front, without any haggling or wasted time. The dealer gets to reduce his inventory very fast!
Inventory will include over 300 used motorcycles, including Road Kings, Electra-Glides, Fat Boys, Dyna’s, Heritage Classics, Ultra Classics, Softails, Harley Davidson and other makes and models, even Customs, Kawasakis and Vespas. Financing will also be available, but you need to get pre-approved. For more info, call: 800-642-3464. And if this liquidation doesn’t work as well as expected, like the one of 2 weekends ago? What do you think may happen to Rossmeyer’s Enterprises?