JoAnn Bortles is a custom motorcycle and hot rod painter. She visited and worked at the recent Las Vegas SEMA (the premier automotive specialty products trade event in the world) and confirmed to me that our motorcycle industry is still increasing its representation. Below what she has to say..
“People do not normally associate the SEMA Automotive Trade Show with motorcycles. But I’ve been going to SEMA since 2004, always bringing some samples of my work to display and usually a couple of motorcycles to exhibit. In fact, in 2004 Chip Foose, who is known for his wild custom hot rods, also started to display elegant custom vtwins. For the 1st time this year SEMA set aside a section dedicated to custom motorcycles. This year, companies like Johnny Pag Motorcycles, Roland Sands, and Spyke/Compufire set up display booths.
More builders also visited the event, this year Dave Perewitz, Brian Clock, Kris Krome to name a few were present at the show. In fact, its hard to walk down an aisle in the Main Hall and not see at least one motorcycle per aisle on display. But, you wonder. How the economy did affect the event? Sure, there was more empty space than usual with less exhibitors showing up. But you could not really tell that from walking around the Main or North Halls. The aisles were full of people and most of the booths seemed to be extremely busy. At the House Of Kolor booth I displayed one of JRL Cycles’ airplane engined bikes that I had painted and 2 other custom bikes. The huge booth also displayed custom painted refrigerators, pinball machines, giant fishing lures (soon to be auctioned on via the House Of Kolor Website) with some of the most renown airbrush and pinstripe artists doing all day long demonstrations. This booth was all the time crowded during the entire week. , it was hard to get around inside. I also worked airbrushing at the SATA Spray Equipment booth and it got busy all the time with a big crowd of spectators. I also noticed the presence of more “cross over” companies like Dakota Digital and Odyssey Battery that manufacture products for both cars and motorcycles. It seems to me that SEMA is now on its path to become as important for the motorcycle industry as it is for the car industry since the trade show creation“ JoAnn Bortles, Crazy Horse Painting.
Personal note: SEMA now provide a very comfortable Blogger Lounge. No more reason for me not to participate in 2010! See you there.