In the US, a whopping 367 print magazines closed in 2009. As you know, some digital magazines like the Cyril Huze Blog have had explosive growth since day one 3 years ago with a readership already 4 times larger than the #1 motorcycle print magazine. The reason? Not the recession but a complete change in the way readers want to get their news – fast, credible and free – with the possibility for them to participate and interact. Logically, most advertisers have fled print magazines and followed their potential clients where they are, in cyberspace… – Because California accounts for 10% of all U.S. motorcycle sales, it is logical that the new Indian Motorcycle company wanted to get its models cleared by EPA for sale in this state.
Indian bikes passed the tough emissions standards and the company can now open new dealerships in California. This spring the 2010 Indian Chief will be sold via 2 dealers, one in Harbor City (California Harley and Indian of Los Angeles) and the other one in Fresno (based out of a Subaru Dealership) – The last 2010 produced Buell along with 11 several other past models produced at the company’s East Troy, Wis, factory, have been donated to the Barber Motorsports Museum in Leeds, Alabama – As you already know, Harley-Davidson is continuing to secure permission for setting up its retail outlets in India. Concrete reports state that Harley is expected to have an assembly plant in this country at the end of 2010 or 2011. Until then, the “All American Bike” manufacturer will have to pay heavy import duties.