In a new strong push to encourage thousands of women to learn how to ride Harley-Davidson dealerships across the country are gearing up for National Garage Party Month in March 2010. Garage Party events provide a fun, social environment for women to learn about the sport of motorcycling, as well as meet other women who are interested in riding. Dealers host the events year-round, but the Motor Company has declared March as a special focus to bring national awareness to the events.
Harley just signed a partnership with America’s wellness expert Jillian Michaels to encourage women to gear up and get behind the handlebars of their own motorcycle. Michaels is best known as the undefeated strength trainer and life coach on NBC’s hit series “The Biggest Loser”.
She is a motivator and role model to nearly 15 million viewers every week. She is a life-long motorcycle enthusiast and licensed rider. “Learning to ride a motorcycle was an empowering experience for me, so I want to share that with other women,” Michaels said. “That’s what Garage Party Events are all about. Women get to learn about the sport from other women in a non-intimidating environment, which is why I’m excited to be a part of this effort”. During National Garage Party Month, the Motor Company is also hosting a sweepstakes that will reward one lucky woman and 3 of her friends with a transformational weekend in Los Angeles. The weekend will feature participation in the Harley-Davidson Rider’s Edge New Rider Course, spa treatments and a motivational talk with Michaels on how to live a better, healthier life.