Custom Chrome International, a leader in V-Twin aftermarket parts and accessories distribution, announced the hiring of Revolution Communications as their agency of record. Revolution Communications will coordinate and develop all of Custom Chrome’s communications, media and event strategies including media buying, marketing and public relations. “To handle the current, complex marketing strategies in today’s business climate and the growing media opportunities in our industry, we felt the time was right to partner with Revolution Communications and have them drive our marketing vision,” says Holger Mohr CEO of Custom Chrome®,
“As yet another piece of our expanding business model, RevComm will be instrumental in elevating our products and brands to the next level. This partnership will allow CCI management to focus on our core business needs. As we celebrate our 40th Anniversary in 2010, the new partnership gives Custom Chrome® a more effective, global marketing effort plus better relations with the media and our vendor partners.” “In our mission statement, we promise to deliver “focused, engaging and energetic marketing programs that maximize exposure and brand equity””, states RevComm co-founder Chris McGee. “For Custom Chrome® and its vendors, we plan to put into place several new programs moving into 2010 that fit that mission. We are looking at all types of communications vehicles; from traditional print and event marketing, to web and social media and more. It’s an exciting time to come on board, especially in this, the 40th Anniversary year of the company.” Revolution Communications.
CCI has also restructured some internal positions and added strength and experience to their outside CCI team. Kurt Peterson, promoted to Regional Sales Representative: Kurt Peterson joined the Custom Chrome® team as the Events & PR Manager in 2008, revamping the PR programs and organizing event logistics. With a new strategic initiative set for 2010, Kurt has been promoted to an instrumental role with Road Force, as the Regional Sales Representative for Minnesota and surrounding areas. Kurt brings over 15 years experience in the V-Twin industry. Mike Score, Regional Sales Representative: Mike Score a former Custom Chrome® employee returns to his roots after several years with the Harley-Davidson Motor Company. Mike will be representing Custom Chrome in the Arizona/Las Vegas territory. Craig Ransavage, Regional Sales Representative: Craig Ransavage, another industry veteran, also comes to Custom Chrome® after working with the Harley-Davidson Motor Company for many years. Craig will be servicing the dealer needs in the Chicago territory. Gerry Bruce, promoted to National Road Force Manager. Joining Custom Chrome® in 2005 as a Regional Sales Rep, Gerry Bruce will be leading the Regional Sales Representatives as National Road Force Manager. Gerry brings a strong background and industry knowledge with him as he looks to add more to his team in 2010. Tom Clare, Custom Chrome Harrisburg PA. Distribution Center Manager: Tom Clare joins the Custom Chrome® team as the new Harrisburg PA Distribution Center Manager. Tom brings many years of managerial experience to Custom Chrome, with his most recent experience as DC Manager in Hallowell Pa.