We know that among all his bikes in his collection, Brad Pitt has a soft spot for his old school style Japanese custom bikes built by Zero Engineering. Paparazzi pictures of Brad riding or breaking down on a Samurai Chopper having been flashed in all People Magazines around the world made him involuntarily the best salesman for Zero engineering. Let’s talk about the power of paid (or non-paid) celebrity endorsement!
Samourai Choppers have been sold with tremendous success in Japan for 5 years and in the USA for the past year. Zero engineering is now setting up a small European Dealership Network based in England. The most interesting part of this story is that at around $40,000 for the illusionof feeling like Brad Pitt or at least to convince your neighbors that you are an old timer biker, the reality is that about 30% of Zero Engineering buyers never rode a motorcycle before. Now imagine one minute that Harley-Davidson find the right big celebrity (who?) and conceive the right motorcycle (what?) with 30% of buyers being new to the motorcycle scene and the advantage of not having to take trade-ins. All Harley financial problems solved in one year. $0.00 international advertising budget necessary. Just use the benevolent help of Paparazzi photographers for free publicity.