Rooster Custom Cycles Acquires Perse Performance

perseperformancefrontendYou remember Perse Performance and its line of high end billet aluminum triple trees, front ends, controls and wheels. As a matter of fact I was distributing their parts. Then, a long 5 years silence… So, I was intrigued when I found out at the V-Twin Expo that a company called Rooster Custom Cycles was showing on their booth most of the original Perse parts.  Explanation: Rooster Custom Cycles  has acquired the intellectual property for the Perse Performance front-ends and aftermarket parts line. Rooster will manufacture and market existing Perse products, as well as add new products to the line, which will be known as Perse Performance by Rooster. Many existing Perse products are already available, the new ones being released over the next few months. Rooster Custom Cycles is currently accepting dealer applications. Perse Performance.

5 Responses to “Rooster Custom Cycles Acquires Perse Performance”

  1. 1 jatinder pal Feb 19th, 2010 at 12:54 am

    …why???it took lot to hard work to build a name…..perse was reputed name,wonder whats joey is doing now.

  2. 2 Greg Hoeve Feb 22nd, 2010 at 9:28 am

    I would bet money that Joey Perse is busy making money running a profitable machine shop and manufacturing company. The motorcycle aftermarket has evaporated to virtual non-existence and Joey like many of us have huge sums in capital investment in machine tools that cannot go to waste waiting on an industry that no longer exists. I know that in the past he was catering to the medical device industry and no doubt he is focusing on something worthwhile, unlike custom bike. Not that I don’t like custom bikes, but you can’t make any real money with them anymore, and that’s just the facts.

  3. 3 Jason Feb 22nd, 2010 at 3:44 pm

    Joey is a great guy and I am glad that these products will be availalbe again. It is up to Rooster (whomever that is) to maintain the correct quality as were the old Perse products. Just another in a long line of folks that didnt weather the storm.

  4. 4 Nicky Bootz Feb 25th, 2010 at 7:16 pm

    Spoke with Joey P tonite-he is makin sure the quality that the Perse name insured is itegral on the parts produced by RoosteR…He has and will always be a true man of his word as well as a great personal and professional friend…I am honored to have been able to work with him, as well as party with him.

  5. 5 Lisa Casias Aug 5th, 2010 at 12:09 am

    I was lucky and proud to have worked next to Joey all the years we were in the motorcycle industry. Joey taught me everything I know about motorcycles and I will be forever greatful because his dreams became mine also. But Joey has always been smart in his business and knew when it was time to move on. It was a hard choice for the both of us but I believe in him and love him very much. Joey will always make sure that any product that carries his name will be the best. We miss all the great people and friends that we have made over the years in the industry and wish nothing but the best for everyone. So as Joey and I sit here together we want to thank you for all your support, memories and fun.

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Cyril Huze