The liquidation sale of all Buell Motorcycle Company is still going on, and during this time, in a small shop close by in the same East Troy city, Wisconsin, Erik Buell and 7 employees are already working hard at building his new company Erik Buell Racing (new website still in construction). When Harley-Davidson decided to focus on its own business and shut down the Buell Motorcycle Co. a job as an adviser in Harley engineering department was offered to Erik. He declined the offer and instead got from Harley a license to continue building Buell motorcycles, but for racing use only, not street riding.
Contrary to some rumors, 59-year-old Erik Buell is the only shareholder of his new corporation, can make his own decisions, is free to pursue his passion of building racing motorcycles the way he wants. Last year the Buell 1125R bike won the American Motorcycle Association sport bike championship, the first pro championship for an American motorcycle manufacturer since 1986. So, timing may be good for Erik to convince some racing teams to buy and run his bikes.
But the way business works, winning at the racetrack is only a marketing tool to sell millions of manufacturers street-legal bikes. Since for now Erik can’t sell street sport bikes, his new company, even if successful, can only be a niche business limited to selling bikes and part to racers. But if Erik Buell Racing is really successful I would not be surprised if Harley-Davidson, in exchange of compensation, release Erik Buell from selling the design and manufacturing rights for street motorcycles to other manufacturers. And one of these manufacturers, and maybe the only one could be…Harley-davidson wishing one day to acquire a performance/sport bike image. Erik Buell Racing. (credit photography Sentinel Journal)