Erik Buell Racing. A Brand New Erik Buell.

erikbuell1erikbuell2The liquidation sale of all Buell Motorcycle Company is still going on, and during this time, in a small shop close by in the same East Troy city, Wisconsin, Erik Buell and 7 employees are already working hard at building his new company Erik Buell Racing (new website still in construction). When Harley-Davidson decided to focus on its own business and shut down the Buell Motorcycle Co. a job as an adviser in Harley engineering department was offered to Erik. He declined the offer and instead got from Harley a license to continue building Buell motorcycles, but for racing use only, not street riding.

Contrary to some rumors, 59-year-old Erik Buell is the only shareholder of his new corporation, can make his own decisions, is free to pursue his passion of building racing motorcycles the way he wants. Last year the Buell 1125R bike won the American Motorcycle Association sport bike championship, the first pro championship for an American motorcycle manufacturer since 1986. So, timing may be good for Erik to convince some racing teams to buy and run his bikes.

But the way business works, winning at the racetrack is only a marketing tool to sell millions of manufacturers street-legal bikes. Since for now Erik can’t sell street sport bikes, his new company, even if successful, can only be a niche business limited to selling bikes and part to racers. But if Erik Buell Racing is really successful I would not be surprised if Harley-Davidson, in exchange of compensation, release Erik Buell from selling the design and manufacturing rights for street motorcycles to other manufacturers. And one of these manufacturers, and maybe the only one could be…Harley-davidson wishing one day to acquire a performance/sport bike image. Erik Buell Racing. (credit photography Sentinel Journal)

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11 Responses to “Erik Buell Racing. A Brand New Erik Buell.”


  1. 1 Darin Maltsberger- Intsructor@MTI Feb 21st, 2010 at 9:31 am

    In business, as in our personal lives, relationships can lose their energy and charisma and eventually lead to individuals going their own way. It doesn’t mean that they will never work together again, it just means that their dreams and interests weren’t the same at the time. I hope this is true for Erik. He has engineered some awesome machines and I am sure there will be record setting bikes in his future. Hopefully industry will find a way for them to be available for the common man to ride the streets again. Best of luck to you Erik. The students and I will follow your progress here at MTI and look forward to seeing those new machines hit the track.

    -Darin

  2. 2 Dave Blevins Feb 21st, 2010 at 10:20 am

    This is gonna be fun to watch… I think some fine machines will be seen very soon.
    A very exciting time for Buell.

  3. 3 Larry R. Feb 21st, 2010 at 10:40 am

    Way to go, Erick! I also will be watching to see your fabulous racing bikes.

  4. 4 Kber45 Feb 21st, 2010 at 12:58 pm

    Shutting down buell will let HD focus on thier core business…..selling T-shirts. I hope Erik makes street bkes again one day.

  5. 5 dylan Feb 21st, 2010 at 6:34 pm

    Awsome! We all fall down sometimes. It’s the ones who picks themselves backup and get back on that should be admired!

  6. 6 Michael Murphey Feb 21st, 2010 at 9:51 pm

    Eric’s the man. Glad to see he is pushing forward with his lifes passion.

  7. 7 bobx Feb 22nd, 2010 at 8:44 am

    side note: anyone go to the liquidation sale? what kind of prices were / are things going for?

    and good luck to erik…

  8. 8 BadMonkeyMW Feb 22nd, 2010 at 9:26 am

    Good luck to Erik. Always good to see someone be able to pursue their passion in spite of corporate b.s. getting in their way.

  9. 9 PETER BALDWIN - MACKAY MOTORCYCLES Feb 22nd, 2010 at 7:36 pm

    After the sad demise of Buell, it’s great to see Erik continuing his passion.
    Good Luck Eric.
    Unfortunately the Mo Co obviously didn’t offer Eric the right package.
    Can you image what the XR1200 could become with Eric’s leadership.

  10. 10 Bean're Feb 22nd, 2010 at 8:28 pm

    I think the best is yet to come from Eric and I say that knowing of all his accomplishments already achieved. Keep up the great work Mr Buell!

  11. 11 ROCKSTAR Feb 23rd, 2010 at 11:57 pm

    BUELL Racing = HD bankrolling the payoff to DMG
    now what’s Erik gonna do?

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