Harley-Davidson Launches “Ride Easy Guarantee” Campaign To Sell Its Remaining New 2009 Models

This Harley-Davidson program is called the “Ride Easy Guarantee” and runs until March 31, 2010. The objective is to get rid f all new 2009 models still sitting in dealerships. 3 different stimulus packages are offered.

1-Low monthly payment options are available on all new 2009 Harley-Davidson Sportster motorcycles. 2- All new 2009 Softail® and VRSC models include a no cost three-year extended service plan and no cost scheduled maintenance up to 5,000 miles. 3- All new 2009 Dyna® motorcycles include no cost scheduled maintenance up to 5,000 miles. Prices will vary, but the Sportster 883 Low will be eligible for purchase starting at less than $100 per month, or just a little more than three dollars a day. For additional information on the offer, interested customers should visit a participating Harley-Davidson dealer or go to Harley-Davidson Ride Easy Guarantee.

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5 Responses to “Harley-Davidson Launches “Ride Easy Guarantee” Campaign To Sell Its Remaining New 2009 Models”


  1. 1 FRED JOHNSON Feb 27th, 2010 at 11:30 am

    the auto companies have been doing this for years,harley davidson has been asleep for years;wake up its a buyers market!!! longer warranty programs,that are transferable,to the next owner add value to the product and make it easyer,to trade-in …its not brain surgury!! autospherefred.

  2. 2 PEDRO Feb 27th, 2010 at 6:11 pm

    Well not every one is a brain surgeon. Unless you’ve been living in a hole you would know that for many years HD motorcycles haven’t needed to take these steps due to the supply and demand nature. HD owners Be greatful the Mo Co hasn’t operated like the car companies and stuffed yard full of new HOG’s and then 6 months later they are worth half of what you paid for it.
    I applaid these programs on an as needed basis other wsie what you gain today you will lose 2 fold in the next year.

  3. 3 John Feb 27th, 2010 at 6:46 pm

    Agree with Pedro, why would Harley have had a program like that when they sold all thier bikes?They went to it when it was needed, that’s smart buisiness.

  4. 4 B. Madoff Feb 27th, 2010 at 8:36 pm

    It’s a Fire Sale . . .

    What’s next? “We stack ’em deep and sell ’em cheap!”

  5. 5 Doc Robinson Feb 27th, 2010 at 11:19 pm

    I’m with Pedro and John on this one. The move is smart marketing at the right time and in the right place. I bought a 2009 Street Glide, trading in my 2004 CVO which had numerous accessories, and upgraded motor, a 6-speed box and a Fat Baggers rear end. It was the almost ultimate version of the 2004 CVOs but the 2009/2010 Tourers are a quantum leap in every way. Handling – compared with all that went before it – is a dream. This offer from Harley-Davidson is well worth looking at if you ride a pre-2009 Tourer. Take a test ride, you will be amazed and quite rapt. Disclaimer: I have no financial or other connection to the Harley-Davidson Motor Company, nor have I ever had any such connection.

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