Custom Chrome. Dealer Show And 40th Anniversary (Part2)

Yesterday, got a private tour of the new Custom Chrome facility in Morgan Hill, CA. As expected in the Silicon Valley, a beautiful high tech glass and steal building housing 80 collaborators belonging to the purchasing, marketing, tele-marketing (inbound and outbounds calls), international (Japan, Australia, South America), technical support and warranty & repair departments. Got a chance to put faces (and smiles) on the voices I hear on the phone while placing orders, saw how they work to get your parts delivered on time or to resolve your technical issues. I also enjoyed hearing (please don’t read this Holger & Steve) that they all daily read my Blog at work (must be during break time…huh).

Back at the Hayes Mansion where guests are greeted by a CCI tent where are displayed the two 40th Anniversary Custom Bikes built by Cole Foster (a 70’s flashback chopper) and Kirk Taylor (a radical Harley-Davidson FLHX), I spent time at the Retrospective Exhibition retracing the evolution of the custom motorcycle industry through the eyes of Custom Chrome. A lot of rare pieces like the prototype bikes, parts and design sketches of John Reed for CCI. During his career, John designed, prototyped and tested about 80 of the company original parts. It’s time that the public at large know his name and acknowedge his immense talent and contribution to the custom motorcycle industry. Also a  great, (acid) funny and very sweet man. I wish that this exhibition could tour the main bike rallies for bikers to understand what it takes of work before they can bolt-on a cool custom part on their rides…

And of course, Custom Chrome CEO Hoger Mohr threw several lavish after-hours parties to thank its 65 parts vendors/partners (who started to exhibit their new ware until Sunday evening)  and faithful dealers who made the trip to join in the festivities.

Since the who’s who of the industry is here under the same roof (V-Twin after-market part manufacturers, vendors, dealers) I can tell you that most, like me, are quite optimistic for the rest of 2010 and especially 2011. Walking through the alleys of the CCI Dealer Show I observed that a lot more new parts are launched this year than in 2009. As a proof, the 2010 Custom Chrome catalog is 50% bigger, so heavier,  with new vendors and pretty cool new ideas to customize your ride. Custom Chrome. (photography with Legendary Custom Chrome Designer John Reed and CCI CEO Holger Mohr).

17 Responses to “Custom Chrome. Dealer Show And 40th Anniversary (Part2)”

  1. 1 BD Mar 14th, 2010 at 10:13 am

    Old John Reed’s forehead is growing???

  2. 2 JIM Mar 14th, 2010 at 3:21 pm

    Good luck CCI for the next 40 years.

  3. 3 Shifter Mar 14th, 2010 at 3:25 pm

    Tend to prove that Custom Chrome is riding the recession without too much damage.

  4. 4 Trader Mar 14th, 2010 at 3:26 pm

    Have a good time Cyril and everybody.

  5. 5 John Thompson Mar 14th, 2010 at 3:28 pm

    CEO looks very young! What is his background?

  6. 6 DealWithMe Mar 14th, 2010 at 3:30 pm

    Wish I was there. A frustrated dealer.

  7. 7 DealWithMe Mar 14th, 2010 at 3:32 pm

    So, after or with John Reed, who is designing parts for CCI?

  8. 8 after market analyst Mar 14th, 2010 at 6:12 pm

    it would be nice if tne “new” “new” cci (40Years) took care of their old bills and responsibilities

  9. 9 Gear2Heads Mar 14th, 2010 at 9:01 pm

    Hoping that this new CCI venture is better than the former one and delivers the parts featured in the catalog. Fill up rate?

  10. 10 Patrick Jansen Mar 15th, 2010 at 12:29 am

    Great show. Very upbeat. CCI did a great job. After Market Analysis. Can you give us a real name?

  11. 11 Pepper Mar 15th, 2010 at 11:34 am

    An exceptional company recognize who and what got them there. Kudos to Holger for honoring the accomplishments of the brilliant, enigmatic, and ever so sassy, John Reed.

  12. 12 Blue Mar 15th, 2010 at 12:23 pm

    That’s made Mr Reed’s day, Pepper!

    Great show, Holger – you even got the weather sorted out.

  13. 13 mike corbin Mar 15th, 2010 at 12:57 pm

    Show was awesome,,
    Holger is certainly the best new CEO in our industry, he is finding a way through, fragmentation, humungus lumbering competition and a devasted economy..
    You`ve got to cheer for young man like this, he will get a big rabbit out of a small hat, in a high wind..
    Horst ” Photo Man ” put on a wonderful art display of CCI over 40 years and it was sheer pleasure just walking along memories..
    I was pleasantly reminded of Reed’s sheer geius and lifelong contribution to our beloved industry..he is even weirder, but more lovable than ever..
    We`re all “betting men”, or we would have taken real jobs..I’ll bet we`ll see a remarkable rebirth at CCI..They wear black and reak ‘passion’..
    Nobody is better than these guys..three guys from Europe, who have taken on the CCI reincarnation..
    Let`s give them maximum support and recognize a guiding light..

  14. 14 David Alari Mar 15th, 2010 at 6:31 pm

    Great show!
    Thanks for the great hospitality and good luck for the next 40 years.
    – Avon Motorcycle Tyres

  15. 15 Calif Phil Mar 16th, 2010 at 8:22 am

    I enjoyed the show and thank CCI for the great time. It’s a pleasure to do business with them.

  16. 16 Marilyn Stemp Mar 17th, 2010 at 9:16 pm

    Well said, Mr. Corbin. There’s something to be said for staying power after all.
    People gave Horst big props for his history display and John Reed’s bikes were a draw, too – so I heard. Let’s celebrate the good in the industry. I, for one, have heard enough whining for now. Reedie was just days out of knee surgery to attend the show and if he didn’t complain, no one else can.

    BTW, a real job? What’s that?

  17. 17 john reed Mar 18th, 2010 at 3:01 pm

    This was a good show,and I think that CCI is stronger now than it has been for many years
    Unlike the old CCI , the new CCI people seem to be working together
    as a team doing their best for the company, and not for themselves,
    but the new people should know and appreciate that while managements incompetence ,greed and
    lack of honor dragged the company down to the level they used as a foundation,
    there always was a group of really, good, loyal people who worked their asses off for the company,
    and never got the benefit or the respect they deserved.

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Cyril Huze